Category Archives: Classes

Classes, Classroom Activities and Exercises, Communication Research

Here’s My Communication Research Class Assignment on Analyzing Media Placement

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Why a Communication Research Class Quantitative Content Analysis Assignment?

In my opening post to the Spring 2018 semester, I reviewed several new assignments and activities I will be bringing into my classes this semester.

In this post, I will discuss the quantitative content analysis assignment that students will complete in my COMM 435 Communication Research course. The project simulates an analysis of earned media placement.

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Classes, Classroom Activities and Exercises, Communication Research, Teaching Social Media, Writing Across Platforms

What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates

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I hope that everyone had a relaxing and rejuvenation winter break.

I’m going to kick off Spring 2018 with something I like to do on this blog at the start of the semester: Offer a preview of some of the changes and updates I’m making to my classes (Here are all past “What’s Changing” blog posts). Some of the things I will share below are items that I have blogged about recently. However, most of these items are new topics that I I hope to expand upon with blog posts during the course of the semester.

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Classes, Strategic Campaigns

Fall 2017 Strategic Campaign Client Presentations: Reflections and Learning Opportunities

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This semester, my COMM 470 Strategic Campaigns students had the opportunity to take on an international non-profit as a client. That non-profit was Children of Uganda.  Children of Uganda seeks to give a hand up to women and children in Uganda. Among its efforts, Children of Uganda helps put Ugandan children through school and provides micro-funding for income generating projects for Ugandan women.

It was an amazing learning opportunity to partner with the passionate and dedicated team at Children of Uganda. It was very inspiring for me. And I believe it was for the students as well.

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Classes, Classroom Activities and Exercises, Social Media

Teaching Students to Create an Online Personal Branding Strategy: Personal Brand Exercise for Students

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  • This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.

Online Personal Branding

Lately, there’s been a lot of buzz about Mark W. Schaefer’s new book: Known: The handbook for building and unleashing your personal brand in the digital age. For example, Ai Addison Zang reviewed it.

[Read book reviews I’ve written about Schaefer’s other books: Return on Influence and Born to Blog]
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Classes, Classroom Activities and Exercises

My Public Relations Class Participated in the Ketchum Mindfire Challenge. Here’s How It Helped.

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Public Relations Class Activities with the Ketchum Mindfire Challenge

Last semester, my Principles of PR class had the opportunity to participate in the Ketchum Mindfire Challenge for the first time.

The program was a great learning experience for students and a ton of fun. From what I understand, the program has been around for several years. But, after slowing down for a few years, Ketchum has been working recently to re-build it.

Still, I haven’t heard many professors talking about the program. So I want to give an overview how it works and how I used it in my class last spring.

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Classes, Classroom Activities and Exercises, Social Media, Teaching Social Media

How to use Melwater social intelligence software to teach social media listening

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Social Media Listening Class Activity

Last week I wrote about the social listening activity and the social media audit that students in my social media class (2017 syllabus) conduct. Both the activity and the audit assignment are done this year using Meltwater.com social intelligence software.

If you have not done so, you may want to first read about the Meltwater university program in my first post.

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Classes, Social Media, Teaching Social Media

Using Meltwater for a Social Media Audit Assignment in Social Media Class

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In my previous post I talked about how my social media class will be participating in the Meltwater university program this fall. If you missed that post, check it out. It contains more info about the program and the Meltwater software.

In the below post, I will discuss my current plans to use the Meltwater media intelligence software in a 300-level strategic social media course.

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