Tag Archives: social media analytics

Google Analytics Assignment in the Communication Research Class. Lab Guide Included!

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A Google Analytics Assignment in the Communication Research Class? Yes!

The question of teaching Google Analytics is part of the larger conversation of what we can manage to get in amid the many skills we want our students to learn.  Beyond that, we’ve been talking a lot lately in the social media community about what certifications we should require our students to complete. The Google Analytics Individual Qualifying (IQ) Exam, which evaluates knowledge about Google Analytics, is commonly brought up.

But how do we tie the certification into the classroom? How do we teach our students to navigate Google Analytics in a hands-on manner?

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Using Meltwater for a Social Media Audit Assignment in Social Media Class

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In my previous post I talked about how my social media class will be participating in the Meltwater university program this fall. If you missed that post, check it out. It contains more info about the program and the Meltwater software.

In the below post, I will discuss my current plans to use the Meltwater media intelligence software in a 300-level strategic social media course.

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