Category Archives: Book Reviews

Social Media Book Reviews Galore!

Below you’ll find every social media book I’ve ever reviewed on this blog going back to 2013! Woah, that’s a long time ago!

SEO Fitness Workbook by Jason McDonald [Book Review]

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SEO Fitness Workbook by Jason McDonald Book Review

Teaching search engine optimization (SEO) to public relations and marketing students is an essential part of our jobs as PR and marketing professors. In this post, I review the SEO Fitness Workbook by Jason McDonald. Whether you teach SEO in a writing class or in another course, this book offers opportunities to build lessons in SEO keyword research, offer instruction on best practices for writing SEO-friendly website content, and more.

The book I am reviewing is the 2019 version, but the 2020 version of McDonald’s SEO Fitness Workbook is already available. There is also a teacher edition of McDonald’s SEO workbook.

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Portfolio building activities in social media: Exercises in strategic communication By Karen Freberg (Book Review)

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Review of Portfolio building activities in social media: Exercises in strategic communication By Karen Freberg

Last summer, Dr. Karen Freberg [Twitter | LinkedIn] published her social media textbook, Social media for strategic communication: Creative strategies and research-based applications, to great fanfare.

Since then, her textbook has skyrocketed up the Amazon charts for social media textbook best sellers. The buzz generated has been well-earned as Karen has been more than an inspiration for those of us teaching in the social media space. She has been a leader, advocated, and supporter to so many of us, including myself.

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Reviews of Two Resources Often Discussed on this Blog Published in JPRE: Social Media Campaigns Text and Meltwater Software

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The semester is right around the corner! Classes start for us next week.

I had an amazing and very busy summer with travel to 3 continents: Europe, Australia and South America. In addition, it was so great to see many great friends and people whom I truly admire at AEJMC in Washington , D.C. I cannot truly express the depth of the admiration I have for all of the people who’ve worked so hard to advance the field and who’ve truly made AEJMC PRD such an amazing  educational opportunity. I left AEJMC inspired. I just wish I had more time to chat with everyone.

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A Roadmap for Teaching Social Media by Karen Freberg (Book Review)

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As many readers of this blog know, I’m a major fan of Dr. Karen Freberg and her leadership and work in the field of social media education.

Last year, Dr. Freberg published A Roadmap for Teaching Social Media: All the assignments, rubrics, and feedback you’ll need to present a strategic social media course. So, of course, when this book came out, I had to get my hands on it.

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How You Are Influenced By People You Don’t Know, Backed by Science (Book Review)

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Review of Connected: How Your Friends’ Friends’ Friends Affect Everything You Feel, Think, and Do by Christakis & Fowler

We’ve all heard of six degrees of separation. The idea, proven through the research of Stanley Milgram, is that any one person is connected to another through 6 or less other individuals.  (If you’d like to see this idea in action, play Six Degrees of Kevin Bacon where you can find if any actor is connected to Mr. Bacon through 6 degrees or less). But to how many degrees of separation does one person influence others?  Here’s a hint. It’s not 6.

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Social Media Campaigns: Strategies for Public Relations and Marketing by Carolyn Mae Kim (Book Review)

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As I mentioned in a previous post about my Social Media class, this semester I’ve adopted Carolyn Mae Kim’s new textbook: Social Media Campaigns: Strategies for Public Relations and Marketing.

To put it simply: I’m so glad that I finally found a book like this.

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Must Read Book: Made to Stick by Chip and Dan Heath (Book Review)

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There are books you want your students (and everyone else who works in communication!) to read, and there are books they must read.

Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath falls into the must read category. Here’s why:

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