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SEO Fitness Workbook by Jason McDonald Book Review
Teaching search engine optimization (SEO) to public relations and marketing students is an essential part of our jobs as PR and marketing professors. In this post, I review the SEO Fitness Workbook by Jason McDonald. Whether you teach SEO in a writing class or in another course, this book offers opportunities to build lessons in SEO keyword research, offer instruction on best practices for writing SEO-friendly website content, and more.
The book I am reviewing is the 2019 version, but the 2020 version of McDonald’s SEO Fitness Workbook is already available. There is also a teacher edition of McDonald’s SEO workbook.
Continue reading SEO Fitness Workbook by Jason McDonald [Book Review]