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Discovering Public Relations by Karen Freberg: What is it?
The public relations educator’s community is abuzz with news that Dr. Karen Freberg has a new public relations textbook coming out, Discovering Public Relations: An Introduction to Creative and Strategic Practices.
I’m thrilled to announce that I have had the honor of creating the ancillary materials for Karen’s new textbook. This new textbook is designed for the public relations class. It is currently on pre-order and will be available in August, in time for the fall 2020 academic year. Below, I discuss Discovering Public Relations: An Introduction to Creative and Strategic Practices and the ancillary materials I have created for it.
This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
SEO Fitness Workbook by Jason McDonald Book Review
Teaching search engine optimization (SEO) to public relations and marketing students is an essential part of our jobs as PR and marketing professors. In this post, I review the SEO Fitness Workbook by Jason McDonald. Whether you teach SEO in a writing class or in another course, this book offers opportunities to build lessons in SEO keyword research, offer instruction on best practices for writing SEO-friendly website content, and more.
Since then, her textbook has skyrocketed up the Amazon charts for social media textbook best sellers. The buzz generated has been well-earned as Karen has been more than an inspiration for those of us teaching in the social media space. She has been a leader, advocated, and supporter to so many of us, including myself.
This post may contain affiliate links. Please read my disclosure for details.
The semester is right around the corner! Classes start for us next week.
I had an amazing and very busy summer with travel to 3 continents: Europe, Australia and South America. In addition, it was so great to see many great friends and people whom I truly admire at AEJMC in Washington , D.C. I cannot truly express the depth of the admiration I have for all of the people who’ve worked so hard to advance the field and who’ve truly made AEJMC PRD such an amazing educational opportunity. I left AEJMC inspired. I just wish I had more time to chat with everyone.
This post may contain affiliate links. Please read my disclosure for details.
Review of Connected: How Your Friends’ Friends’ Friends Affect Everything You Feel, Think, and Do by Christakis & Fowler
We’ve all heard of six degrees of separation. The idea, proven through the research of Stanley Milgram, is that any one person is connected to another through 6 or less other individuals. (If you’d like to see this idea in action, play Six Degrees of Kevin Bacon where you can find if any actor is connected to Mr. Bacon through 6 degrees or less). But to how many degrees of separation does one person influence others? Here’s a hint. It’s not 6.
A Social Media Education Blog by Matthew J. Kushin, Ph.D.
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