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I had a great opportunity on August 16 to speak as part of the summer 2019 Stukent Digital Marketing Summit. If you missed it, I want to share one key takeaways I got form each speaker (In reality, there were too many takeaways to keep track of).
Continue reading Stukent Digital Marketing Summit: Key Takeaways
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I am beyond thrilled to announce that my new book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is now available on Amazon in paperback and eBook formats.
It has been a long and exciting journey. I am so glad to finally be able to share this project with you. It is one of my most ambitious undertakings. I can best describe it as an organized “brain dump” of my knowledge about teaching a social media class for students interested in careers as professional communicators (e.g., public relations, marketing).
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I’m thrilled to be a part of the upcoming Stukent Digital Marketing Summit. The virtual one-day conference, which focuses on digital marketing pedagogy, will take place Friday, August 16. Registration is now open for this free event.
The speaker line up is impressive! Speakers and topics are:
Continue reading Join Me at the Stukent Digital Marketing Summit Friday August 16
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Earlier this month I had the amazing opportunity to be a part of the Advertising Education Foundation’s (AEF) Visiting Professors Program in New York City.
Myself and 32 other professors from around the country spent a week meeting with agencies and companies in the advertising and marketing space. We met with:
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Big, big news here! I’ve kept it a secret far too long and it’s time to spill…
I AM WRITING A BOOK!
If you’ve noticed that the frequency of my blog posts has been, well, down lately, that’s why.
What’s the book about?
Teaching social media.
Continue reading I’m Writing a Book! (And I need Your Help With The Title)
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Last week I had a truly life-changing experience. I went on my second National Millennial Community (NMC) trip as the advisor to our university’s chapter. The trip was to Manhattan where we met with major brands, non-profits and agencies including: McCann World Group, NBC Universal, BuzzFeed, Condé Nast, Barnes & Noble, the Ad Council, Pfizer, Droga5, Wells Fargo, Nielsen, among others.
Recently, I had the tremendous honor of being invited to serve as the keynote speaker for the Internet Day 2018 celebration put on by the DigiMedia lab and the Department of Communication and Art at the University Aveiro in Portugal.
My keynote, titled “The Cost of Clicks and Shares: Questions on the Civic and Political Potential of the The Internet in the Attention Economy,” looked at trends in social media, politics and civics today. It drew, in part, on my co-authored research with Dr. Masahiro Yamamoto and Dr. Francis Dalisay on social media.
Continue reading Watch my Internet Day 2018 keynote at the University of Aveiro Portugal
