Below, you will find 2 syllabi from courses I have discussed previously on this blog. You will also find a brand new syllabus for a class that I have never shared on this blog before: COMM 203 Communication & New Media. This is a course that is commonly called Introduction to Mass Communication or similarly titled at other universities.
This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
Teaching Students to Develop Key Messages is a Great Public Relations Class Activity
As a kid, I paid more attention to the lyrics than the rhythm or the beat. I also probably spent more time thinking about how authors expressed the ideas in a story than the story itself.
Maybe that’s why messaging is one aspect of brand building and campaign planning that has always fascinated me. While people often find the process of building key messages tedious, I see it as the fun kind of tedious.
This is part 1 of a two-part series on how I teach students to develop key messages and build a message map in my Strategic Campaign class.
This post may contain affiliate links. Please read my disclosure for details.
It’s that time of year. The tradition must continue! It is time, of course, for my ‘What’s Changing’ blog post to start off the semester. I’ve been writing these posts for years as a way to highlight key changes I have in mind for the semester ahead. For example, here’s last semester’s post.
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This semester has certainly crept up on me. I had a very busy winter break. The realization that this semester has crept up on me has me realizing a few other things, things that have gotten away from me.
One such thing that has gotten away from me is keeping the syllabi on this blog up to date. As longtime readers of this blog probably know, my mission here is to share what I’m doing in the classroom as well as what I am thinking about as it relates to teaching and learning social media and related fields. While my primary means of doing that is via blog posts, from the start I also set out to share syllabi. Yet, as we turned the page to 2019 I realized I have neglected to share syllabi from anything after 2017, sans my 2018 persuasion and message design syllabus. Eek!
This post may contain affiliate links. Please read my disclosure for details.
This semester, my COMM 470 Strategic Campaigns students had the opportunity to take on an international non-profit as a client. That non-profit was Children of Uganda. Children of Uganda seeks to give a hand up to women and children in Uganda. Among its efforts, Children of Uganda helps put Ugandan children through school and provides micro-funding for income generating projects for Ugandan women.
It was an amazing learning opportunity to partner with the passionate and dedicated team at Children of Uganda. It was very inspiring for me. And I believe it was for the students as well.
A Social Media Education Blog by Matthew J. Kushin, Ph.D.
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