COVID-19 (Coronavirus) Brand Crisis Response Compare and Contrast Activity: Brands Doing Good in a Time of Crisis
I’ve created a brief online discussion/presentation activity for students in my Public Relations Principles class. The assignment asks students to compare and contrast 2 brands in the same category in terms of how they are communicating with publics amid the COVID-19 pandemic.
Here’s my ask for students: Find 2 organizations that are doing good during these trying times and share them with us.
Continue reading Brand Crisis Response Activity for Social Media and PR Online Classes
Teaching Online in the Age of COVID-19
With the news that many universities are closing in person classes, the transition to online teaching is underfoot. Many of us are scrambling to take our face-to-face model and put it online, amid the general uncertainty and other pressures we are facing (e.g., concerns for our loved ones, children suddenly out of school or daycare, runs of food and household supplies, the general stress of this event, etc).
Below, are some online teaching resources that have been shared by amazing, dedicated faculty these last few days. It is so heartwarming to see professors from across the globe coming together to help one another out. I’ve also sprinkled in some of my past blog posts that you may find helpful for both online teaching and for thriving as a ‘virtual educator’ in the weeks and months ahead.
Continue reading Transitioning to Online Teaching During COVID-19: Resources and Tools