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The new semester has started here at Shepherd University. There is a lot I have planned and am looking forward to. But first, I want to look back at my Comm 322 Social Media class from last fall, Fall 2015.
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After two weeks of traveling to New England for a vacation and to Montreal for the AEJMC, it is good to be home! AEJMC flew by!
I’d like to look at one of my favorite panels from the conference: the Ethics and Brand Content panel put on by the Advertising and Media Ethics divisions. Let me recap and add my thoughts, because the ethics of content marketing is something we need to consider as educators.
Continue reading #AEJMC14 Highlights: What are the Ethics of Content Marketing?
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Hello from snowy West Virginia!
We’re facing over a foot of snow here for sure. Our driveway is measuring 18 inches! Though I’ve got a ton of projects to work on and a puppy who is getting restless since the snow is too tall for her to get outside (see Instagram photos on the column on the right, and below), I want to take a quick minute before strapping my snowshoes on to share a few articles from around the web.
Just for Fun
Well, school is canceled for us today. Though the announcement from Shepherd University wasn’t quite as creative as the Durham Academy’s cancellation in Durham, NC.
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As I discussed on this blog, 2013 was to be the year of content marketing. (Here are all my posts on content marketing)
Recently, Gary Shirr (@ProfessorGary) brought up an interesting point in a discussion post he made to the Teaching Social Media Marketing LinkedIn group I’m a part of. It got me thinking quite a bit.
Continue reading What is The Future of Content Marketing in 2014?
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Yes, this title is a corny attempt to play on the popular skit from the first Portlandia episode. But the reference got your attention, so let’s proceed… 🙂
Continue reading The Dream of Content Curators is Alive with Portlandia
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This post is long overdue!
Several weeks ago, I wrote about the importance of teaching content marketing in the college Communication or Business writing class today. I followed up with a post about Search Engine Optimization and an activity for introducing students to the importance of keyword research using Google Trends. I promised a follow up brief activity with Google Keywords Adwords Tool. Then the end of the semester and life ganged up on me! I realized I needed a full post just to talk about Keyword Competition, using my own website title as an example.
Continue reading Teaching Keyword Competition with Google Adwords (Activity)
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Happy Friday! Here are a few quick reads and news to go along with your coffee this morning!
Continue reading What I’m Reading: Content Marketing, Social TV, Civic Engagement (4/26/13)
