Category: Classroom Activities and Exercises

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Looking for social media class assignments, activities, and exercises?

Cool! I’ve got you covered.

See all of my blog posts that contain social media class assignments, activities, and exercises. Just scroll down to access them. These are great public relations class assignments and work well as marketing class assignments, too. Enjoy!

Like comprehensive plans that are super-organized? Check out my book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, that contains a semester’s worth of social media class exercises, assignments and activities.

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Using SciSpace for the College Research Project: The Benefits of An AI Research Tool

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SciSpace AI College Research Project Activity AI-powered tools like SciSpace, Elicit, and ExplainPaper are making it much easier to discover academic research and engage with it in ways that I could only have dreamed of back in graduate school.  While these tools can benefit any researcher, they may be particularly helpful to undergraduates who are […]

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How I’m Teaching ChatGPT in my Social Media Class

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Teaching ChatGPT in a Social Media Class: Uses for A.I. in the PR or marketing college classroom Interest in teaching ChatGPT in social media, public relations and marketing classes is exploding. Some educators are concerned about the implications on education, including students using ChatGPT to write their papers. Others are embracing large language models in […]

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Google Analytics 4 Assignment in the Communication Research Class [Updated]

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Google Analytics 4 Assignment for the Communication Research class (GA4) [Update] For a few years I’ve taught Google Analytics in my Media & Audience Analytics class (formerly titled Communication Research). Recently, Google converted to Google Analytics 4 (GA4). I spent time during my sabbatical (woot!) updating my lectures and assignment to the Google Analytics 4 […]

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How I’m Teaching Public Relations with Karen Freberg’s PR Textbook

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This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Teaching the Public Relations Class with Freberg’s PR Textbook, Discovering Public Relations Karen Freberg‘s PR textbook, Discovering Public Relations: An Introduction to […]

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Teaching Paid Social Media and Influencer Marketing with the Stukent Mimic Social Simulator (Part 2 of 2)

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This is post 2 in a two-part series about teaching paid social media with Stukent Mimic Social. Before reading this post, I encourage you to read post 1, which was published on the Stukent website. Use Stukent Mimic Social to Teach Paid Social Media with this Assignment In the first post in this two-part series, […]

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Teach Your Students to Create A Podcast on Instagram Using Headliner.app: Lab Guide Included

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This post contains affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Podcasts on Instagram? Yes! Here’s How to Post Audio on Instagram Using Headliner.app As fellow podcast lovers know, we live in a golden […]

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Teach Social Media Analytics with Keyhole Hashtag Analytics Software: Activity Included

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This post contains affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Teaching Social Media Analytics Skills with Keyhole Hashtag Analytics Software This is the second post in a two-part series about using Keyhole hashtag […]

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