Category Archives: Classroom Activities and Exercises

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Looking for social media class assignments, activities, and exercises?

Cool! I’ve got you covered.

See all of my blog posts that contain social media class assignments, activities, and exercises. Just scroll down to access them. These are great public relations class assignments and work well as marketing class assignments, too. Enjoy!

Like comprehensive plans that are super-organized? Check out my book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, that contains a semester’s worth of social media class exercises, assignments and activities.

What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

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It’s that time of year. The tradition must continue! It is time, of course, for my ‘What’s Changing’ blog post to start off the semester. I’ve been writing these posts for years as a way to highlight key changes I have in mind for the semester ahead. For example, here’s last semester’s post.

Continue reading What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

Communication Research Class Media Placement Assignment, Part 2: Doing Data Entry and Creating a Data Legend

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Communication Research Class Assignment Review

This post is long overdue (I feel like I say that a lot!).

It is a follow up to a post I published in January titled “Here’s my communication research class assignment on analyzing media placement.”  Recently, I received a public comment on that post from a professor I greatly admire, Kelli Burns, pointing out that project assignment (see the bottom of this post for that document) notes at the bottom of the document that additional work will be assigned the following day. But, I never discuss what that entails in the blog post.  I apologize to everyone who read that post because, in that sense, it was incomplete in terms of explaining the project.

Thank you to Dr. Burns for bringing this to my attention. With this in mind, I’ve decided to do a much-delayed follow up post, turning that initial post into a two-part series.

Continue reading Communication Research Class Media Placement Assignment, Part 2: Doing Data Entry and Creating a Data Legend

Facebook Audience Insights Class Activity: Introducing Students to Social Media Audience Research Via Facebook

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Teaching Facebook Audience Insights in the Social Media Class

Lately, I’ve been writing about the importance for students to learn more about paid social media as part of the media mix.

In the below post, I’m going to share a new in class activity I did this semester in my COMM 322 Social Media class [see all posts about the class | see past class syllabi] to help students further explore paid social media.

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What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

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Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” blog posts from past semesters, I’m surprised to see that I’m not changing a whole lot this year.  Still, some fun things are in the works:

Continue reading What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

Empowering Students to Deal With Smartphone Distraction in the Classroom: Phone Free Class Day Extra Credit

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Cell Phone Addiction Lesson Plan Review

In my last post, I talked about so-called cell phone addiction. I provided a cell phone addiction lesson plan that I did last semester in my social media class. That cell phone addiction worksheet and activity was aimed at building a discussion about some of the concerns that social commentators, health care professionals, and former employees of tech companies have raised regarding the negative side of smartphones and social media.

In this follow up post, I will share an extra credit opportunity I created to empower students to choose to not use their smartphones during class.

Continue reading Empowering Students to Deal With Smartphone Distraction in the Classroom: Phone Free Class Day Extra Credit

Getting students to think about smartphone addiction (cell phone addiction lesson plan)

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Cell Phone Addiction

“Cell phone addiction” is a strong term that may or may not be appropriate to describe our current obsessions with our phones. But, now that I have your attention, I think it is important to bring into the classroom a discussion of the wider, perhaps unseen and perhaps deleterious, implications of cell phone culture in today’s society.

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Here’s My Communication Research Class Assignment on Analyzing Media Placement

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Why a Communication Research Class Quantitative Content Analysis Assignment?

In my opening post to the Spring 2018 semester, I reviewed several new assignments and activities I will be bringing into my classes this semester.

In this post, I will discuss the quantitative content analysis assignment that students will complete in my COMM 435 Communication Research course. The project simulates an analysis of earned media placement.

Continue reading Here’s My Communication Research Class Assignment on Analyzing Media Placement