social-media-analytics-class-activity-keyhole-hashtagsocial-media-analytics-class-activity-keyhole-hashtag

Social Media Analytics Class Activity with Keyhole Hashtag Analytics Software

This post may contain affiliate links. Please read my disclosure for details. The Social Media Analytics Class Activity: Why? Having a social media analytics class activity is vital to teaching our students social media analytics, including account analytics and social listening. But, as educators, getting our hands on social media analytics software in the classroom […]

Continue reading Social Media Analytics Class Activity with Keyhole Hashtag Analytics Software

The IGTV Video Class Assignment: Review and Tips

This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. The IGTV Video Class Assignment How can we get our students learning and doing more with video? IGTV videos – or Instagram […]

Continue reading The IGTV Video Class Assignment: Review and Tips
mesage-map-workshopmesage-map-workshop

Use this Worksheet in Your Class to Design a Message Map and Key Messages for a Communication Campaign (Part 2 of 2)

This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Teaching Students to Develop Message Maps In the first post in this series I provided an activity to teach students what key […]

Continue reading Use this Worksheet in Your Class to Design a Message Map and Key Messages for a Communication Campaign (Part 2 of 2)
teaching-key-messages-pr-classteaching-key-messages-pr-class

How to Teach Key Messages to PR and Marketing Students: Activity Included (Part 1 of 2)

This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Teaching Students to Develop Key Messages is a Great Public Relations Class Activity As a kid, I paid more attention to the […]

Continue reading How to Teach Key Messages to PR and Marketing Students: Activity Included (Part 1 of 2)
Teach-Social-Media-KushinTeach-Social-Media-Kushin

My New Book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is Now Available on Amazon!

This post may contain affiliate links. Please read my disclosure for details. Teach Social Media Book I am beyond thrilled to announce that my new book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is now available on Amazon in paperback and eBook formats. It has been a long and […]

Continue reading My New Book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is Now Available on Amazon!

Practice writing news headlines and news leads: Re-write the headline and lead of a news story by focusing on the most interesting part [in-class activity]

This post may contain affiliate links. Please read my disclosure for details. News Headline Writing and Lead Writing Practice Exercise News headlines – or the titles of news stories – and news leads are vital parts of a compelling news story or news release. But, what makes for an interesting story? That’s an important question […]

Continue reading Practice writing news headlines and news leads: Re-write the headline and lead of a news story by focusing on the most interesting part [in-class activity]

What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

This post may contain affiliate links. Please read my disclosure for details. It’s that time of year. The tradition must continue! It is time, of course, for my ‘What’s Changing’ blog post to start off the semester. I’ve been writing these posts for years as a way to highlight key changes I have in mind […]

Continue reading What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations