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A Google Analytics Assignment in the Communication Research Class? Yes!
The question of teaching Google Analytics is part of the larger conversation of what we can manage to get in amid the many skills we want our students to learn. Beyond that, we’ve been talking a lot lately in the social media community about what certifications we should require our students to complete. The Google Analytics Individual Qualifying (IQ) Exam, which evaluates knowledge about Google Analytics, is commonly brought up.
But how do we tie the certification into the classroom? How do we teach our students to navigate Google Analytics in a hands-on manner?
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This semester has certainly crept up on me. I had a very busy winter break. The realization that this semester has crept up on me has me realizing a few other things, things that have gotten away from me.
One such thing that has gotten away from me is keeping the syllabi on this blog up to date. As longtime readers of this blog probably know, my mission here is to share what I’m doing in the classroom as well as what I am thinking about as it relates to teaching and learning social media and related fields. While my primary means of doing that is via blog posts, from the start I also set out to share syllabi. Yet, as we turned the page to 2019 I realized I have neglected to share syllabi from anything after 2017, sans my 2018 persuasion and message design syllabus. Eek!
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Communication Research Class Assignment Review
This post is long overdue (I feel like I say that a lot!).
It is a follow up to a post I published in January titled “Here’s my communication research class assignment on analyzing media placement.” Recently, I received a public comment on that post from a professor I greatly admire, Kelli Burns, pointing out that project assignment (see the bottom of this post for that document) notes at the bottom of the document that additional work will be assigned the following day. But, I never discuss what that entails in the blog post. I apologize to everyone who read that post because, in that sense, it was incomplete in terms of explaining the project.
Thank you to Dr. Burns for bringing this to my attention. With this in mind, I’ve decided to do a much-delayed follow up post, turning that initial post into a two-part series.
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Last Friday, April 13, I had a wonderful opportunity to participate withKathleen Stansberry on a webinar about social network analysis basics. The focus of the call was to introduce strategic communication and social media professors to social network analysis.
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Why a Communication Research Class Quantitative Content Analysis Assignment?
In my opening post to the Spring 2018 semester, I reviewed several new assignments and activities I will be bringing into my classes this semester.
In this post, I will discuss the quantitative content analysis assignment that students will complete in my COMM 435 Communication Research course. The project simulates an analysis of earned media placement.
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I hope that everyone had a relaxing and rejuvenation winter break.
I’m going to kick off Spring 2018 with something I like to do on this blog at the start of the semester: Offer a preview of some of the changes and updates I’m making to my classes (Here are all past “What’s Changing” blog posts). Some of the things I will share below are items that I have blogged about recently. However, most of these items are new topics that I I hope to expand upon with blog posts during the course of the semester.
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Teaching Social Network Analysis with Netlytic.org
This is post #4 in a four part series about a new assignment that I used this semester in my Communication research class (all posts on that class). That assignment is a 3-part social media analytics project. Each part is related but unique, allowing students to pick up a new skill set. In this post we’ll discuss part 3 of the assignment. If you haven’t read the assignment overview post, and the earlier post about pivot tables in Excel or my other post on this assignment about Microsoft Social Engagement, I encourage you check those out. In the first post, you will see a copy of the assignment that is discussed below.
A Social Media Education Blog by Matthew J. Kushin, Ph.D.
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