Category Archives: Communication Research

Communication Research

Google Analytics Assignment in the Communication Research Class. Lab Guide Included!

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A Google Analytics Assignment in the Communication Research Class? Yes!

The question of teaching Google Analytics is part of the larger conversation of what we can manage to get in amid the many skills we want our students to learn.  Beyond that, we’ve been talking a lot lately in the social media community about what certifications we should require our students to complete. The Google Analytics Individual Qualifying (IQ) Exam, which evaluates knowledge about Google Analytics, is commonly brought up.

But how do we tie the certification into the classroom? How do we teach our students to navigate Google Analytics in a hands-on manner?

Continue reading Google Analytics Assignment in the Communication Research Class. Lab Guide Included! →

Communication Research, Social Media, Strategic Campaigns, Teaching Social Media, Writing Across Platforms

Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

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This semester has certainly crept up on me. I had a very busy winter break. The realization that this semester has crept up on me has me realizing a few other things, things that have gotten away from me.

One such thing that has gotten away from me is keeping the syllabi on this blog up to date.  As longtime readers of this blog probably know, my mission here is to share what I’m doing in the classroom as well as what I am thinking about as it relates to teaching and learning social media and related fields. While my primary means of doing that is via blog posts, from the start I also set out to share syllabi. Yet, as we turned the page to 2019 I realized I have neglected to share syllabi from anything after 2017, sans my 2018 persuasion and message design syllabus.  Eek!

Continue reading Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year →

Classroom Activities and Exercises, Communication Research

Communication Research Class Media Placement Assignment, Part 2: Doing Data Entry and Creating a Data Legend

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Communication Research Class Assignment Review

This post is long overdue (I feel like I say that a lot!).

It is a follow up to a post I published in January titled “Here’s my communication research class assignment on analyzing media placement.”  Recently, I received a public comment on that post from a professor I greatly admire, Kelli Burns, pointing out that project assignment (see the bottom of this post for that document) notes at the bottom of the document that additional work will be assigned the following day. But, I never discuss what that entails in the blog post.  I apologize to everyone who read that post because, in that sense, it was incomplete in terms of explaining the project.

Thank you to Dr. Burns for bringing this to my attention. With this in mind, I’ve decided to do a much-delayed follow up post, turning that initial post into a two-part series.

Continue reading Communication Research Class Media Placement Assignment, Part 2: Doing Data Entry and Creating a Data Legend →

Activities and Events, Classes, Communication Research

Missed the Social Network Analysis Basics Webinar? Here’s How You Can Watch It

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Last Friday, April 13, I had a wonderful opportunity to participate with Kathleen Stansberry on a webinar about social network analysis basics.  The focus of the call was to introduce strategic communication and social media professors to social network analysis.

Continue reading Missed the Social Network Analysis Basics Webinar? Here’s How You Can Watch It →

Classes, Classroom Activities and Exercises, Communication Research

Here’s My Communication Research Class Assignment on Analyzing Media Placement

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Why a Communication Research Class Quantitative Content Analysis Assignment?

In my opening post to the Spring 2018 semester, I reviewed several new assignments and activities I will be bringing into my classes this semester.

In this post, I will discuss the quantitative content analysis assignment that students will complete in my COMM 435 Communication Research course. The project simulates an analysis of earned media placement.

Continue reading Here’s My Communication Research Class Assignment on Analyzing Media Placement →

Classes, Classroom Activities and Exercises, Communication Research, Teaching Social Media, Writing Across Platforms

What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates

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I hope that everyone had a relaxing and rejuvenation winter break.

I’m going to kick off Spring 2018 with something I like to do on this blog at the start of the semester: Offer a preview of some of the changes and updates I’m making to my classes (Here are all past “What’s Changing” blog posts). Some of the things I will share below are items that I have blogged about recently. However, most of these items are new topics that I I hope to expand upon with blog posts during the course of the semester.

Continue reading What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates →

Classroom Activities and Exercises, Communication Research

Teaching Basic Social Network Analysis of Instagram and Twitter Data Using Netlytic.org (Post 4 of 4)

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Teaching Social Network Analysis with Netlytic.org

This is post #4 in a four part series about a new assignment that I used this semester in my Communication research class (all posts on that class). That assignment is a 3-part social media analytics project. Each part is related but unique, allowing students to pick up a new skill set. In this post we’ll discuss part 3 of the assignment. If you haven’t read the assignment overview post, and the earlier post about pivot tables in Excel or my other post on this assignment about Microsoft Social Engagement,  I encourage you check those out.  In the first post, you will see a copy of the assignment that is discussed below.
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