Category Archives: Teaching Social Media

A Review of Teach Social Media Published in the Journal of Public Relations Education

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Review of Teach Social Media Published in JPRE

I’m thrilled to share some exciting news!

My book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, was reviewed in the Journal of Public Relations Education (JPRE). This review was written by Natalie Tindall.

Read the review of Teach Social Media here in the most recent issue of JPRE, issue 6, volume one.

journal of public relations education

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The IGTV Video Class Assignment: Review and Tips

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The IGTV Video Class Assignment

How can we get our students learning and doing more with video? IGTV videos – or Instagram TV videos – is one such way.  That’s why I had my social media class create an IGTV video show this past fall. In the below post, I share how I set the IGTV class assignment up, link to examples of student work, and discuss key takeaways and considerations.

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SEO Fitness Workbook by Jason McDonald [Book Review]

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SEO Fitness Workbook by Jason McDonald Book Review

Teaching search engine optimization (SEO) to public relations and marketing students is an essential part of our jobs as PR and marketing professors. In this post, I review the SEO Fitness Workbook by Jason McDonald. Whether you teach SEO in a writing class or in another course, this book offers opportunities to build lessons in SEO keyword research, offer instruction on best practices for writing SEO-friendly website content, and more.

The book I am reviewing is the 2019 version, but the 2020 version of McDonald’s SEO Fitness Workbook is already available. There is also a teacher edition of McDonald’s SEO workbook.

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Essential Classroom Technology Tools for Teaching Social Media in 2020

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Classroom Technology Tools

Recently, I started sharing about a few of the smartphone accessories I’ve been playing with to create video for social media. The goal is to get more classroom technology tools in my students’ hands to help prepare them for working in a professional social media environment.

I’ve received a few questions about the tools I’ve been using to make videos recently. And so an idea for a blog post was born!

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Use this Worksheet in Your Class to Design a Message Map and Key Messages for a Communication Campaign (Part 2 of 2)

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Teaching Students to Develop Message Maps

In the first post in this series I provided an activity to teach students what key messages are and how they can begin learning to identify and extract key messages. If you haven’t read it, please do so before proceeding.

Below, students take the brainstorm activity and go out and get some feedback for their key messages. Then, they develop a message map.

Continue reading Use this Worksheet in Your Class to Design a Message Map and Key Messages for a Communication Campaign (Part 2 of 2)

How to Teach Key Messages to PR and Marketing Students: Activity Included (Part 1 of 2)

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Teaching Students to Develop Key Messages is a Great Public Relations Class Activity

As a kid, I paid more attention to the lyrics than the rhythm or the beat. I also probably spent more time thinking about how authors expressed the ideas in a story than the story itself.

Maybe that’s why messaging is one aspect of brand building and campaign planning that has always fascinated me. While people often find the process of building key messages tedious, I see it as the fun kind of tedious.

This is part 1 of a two-part series on how I teach students to develop key messages and build a message map in my Strategic Campaign class.

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Stukent Digital Marketing Summit: Key Takeaways

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Stukent Digital Marketing Summit August 2019

I had a great opportunity on August 16 to speak as part of the summer 2019 Stukent Digital Marketing Summit. If you missed it, I want to share one key takeaways I got form each speaker (In reality, there were too many takeaways to keep track of).

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