Category Archives: Teaching Social Media

How I’m Teaching ChatGPT in my Social Media Class

Teaching ChatGPT in a Social Media Class: Uses for A.I. in the PR or marketing college classroom

Interest in teaching ChatGPT in social media, public relations and marketing classes is exploding. Some educators are concerned about the implications on education, including students using ChatGPT to write their papers. Others are embracing large language models in the classroom. For example, one of my department colleagues, Professor Larson, is teaching an entire special topics class on artificial intelligence this semester.

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Google Analytics 4 Assignment in the Communication Research Class [Updated]

Google Analytics 4 Assignment for the Communication Research class (GA4) [Update]

For a few years I’ve taught Google Analytics in my Media & Audience Analytics class (formerly titled Communication Research).

Recently, Google converted to Google Analytics 4 (GA4). I spent time during my sabbatical (woot!) updating my lectures and assignment to the Google Analytics 4 environment.  Below, I provide a summary of changes that I made, with a particular focus on the assignment itself. This post is an update to my 2020 post about teaching Google Analytics in a Communication Research class.

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Here’s My Happiness and Media Course Overview and Syllabus

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Happiness: Media versus Reality Course Overview and Syllabus

This semester I will be teaching Happiness: Media versus Reality, a 400-level special topics course.  In recent posts (see here and here), I’ve talked about my growing interest in happiness broadly, and the relationship between happiness and media use specifically. In this post, I will share the course description, course goals, and the class syllabus.

I hope that sharing this information inspires you to discuss happiness and media use in one of your classes or, perhaps, create your own happiness and media class.

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I Created a Class About Happiness and the Media: Here’s Why

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I Created a Class About Happiness and the Media

In my last past, I talked about happiness, the pandemic, and higher education. I shared that I built a class about happiness and the media. That class is called Happiness: Media versus Reality. I’ll be teaching it in the spring as a special topics class. In the below post, I’ll explain why I created the class.

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How I’m Teaching Public Relations with Karen Freberg’s PR Textbook

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Teaching the Public Relations Class with Freberg’s PR Textbook, Discovering Public Relations

Karen Freberg‘s PR textbook, Discovering Public Relations: An Introduction to Creative and Strategic Practices, has been called a substantial advancement in public relations education (see Gallicano, 2021). It was published in time for the 2020-2021 academic year. But this semester is the first chance I’ve had to incorporate it into my Public Relations class. In the below post, I’ll discuss how I’m incorporating this textbook and share my new Public Relations Principles syllabus.

I had the privileged of writing the ancillary materials for this textbook, including a syllabus, and discussion questions and activities and assignments for each chapter.  You can get your hands on those materials from Sage when adopting the textbook. So rather than sharing specific assignments, below I share three ways that I’ve used this textbook to update my class.

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Teach Social Media book now available on Kindle Unlimited

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Teach Social Media now on Kindle Unlimited

Welcome back! We have arrived at the spring 2022 semester.

Teach-Social-Media-Kushin
Teach Social Media: A Plan for Creating a Course Your Students Will Love

To kick off the semester, I am excited to announce that my book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is now available on Kindle Unlimited. This means that if you have Kindle Unlimited you can read the entire Kindle book at no additional cost beyond the price of Kindle Unlimited membership.  The book remains available for purchase in paperback and on Kindle.  I hope that this enables more people to get access to the book so that they can take advantage of its contents in preparing their social media class.

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Leveraging Technology in Leadership Communication by Carolyn Mae Kim [Book Review]

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Leveraging Technology in Leadership Communication by Carolyn Mae Kim

Dr. Carolyn Mae Kim has a new book out about leadership and the role technology can play in building ethical leadership. Published by Routledge, this new book is titled Leveraging Technology in Leadership Communication.  Below I review this brand new book.

But before we start, I must admit my bias up front in reviewing this book. In my social media class, I use one of Dr. Kim’s other books, Social Media Campaigns: Strategies for Public Relations and Marketing (I reviewed the first edition of this book in 2016. I currently use the second edition in my class).

Professor Kim is someone I have long-admired. She is a leader in public relations education and the work she has done in helping build the PR program at Biola University is an inspiration. I am fortunate to have had the opportunity to learn from her as well as work with her on a few projects and I know her to be a person of exceptional character. Lastly, I had the opportunity to make a small contributions to this book in a leadership spotlight (more on that below). So, again, fair warning: the review you will find below is biased.

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