Category Archives: Teaching Social Media

Essential Classroom Technology Tools for Teaching Social Media in 2020

This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.

Classroom Technology Tools

Recently, I started sharing about a few of the smartphone accessories I’ve been playing with to create video for social media. The goal is to get more classroom technology tools in my students’ hands to help prepare them for working in a professional social media environment.

I’ve received a few questions about the tools I’ve been using to make videos recently. And so an idea for a blog post was born!

Continue reading Essential Classroom Technology Tools for Teaching Social Media in 2020

Use this Worksheet in Your Class to Design a Message Map and Key Messages for a Communication Campaign (Part 2 of 2)

This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.

Teaching Students to Develop Message Maps

In the first post in this series I provided an activity to teach students what key messages are and how they can begin learning to identify and extract key messages. If you haven’t read it, please do so before proceeding.

Below, students take the brainstorm activity and go out and get some feedback for their key messages. Then, they develop a message map.

Continue reading Use this Worksheet in Your Class to Design a Message Map and Key Messages for a Communication Campaign (Part 2 of 2)

How to Teach Key Messages to PR and Marketing Students: Activity Included (Part 1 of 2)

This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.

Teaching Students to Develop Key Messages is a Great Public Relations Class Activity

As a kid, I paid more attention to the lyrics than the rhythm or the beat. I also probably spent more time thinking about how authors expressed the ideas in a story than the story itself.

Maybe that’s why messaging is one aspect of brand building and campaign planning that has always fascinated me. While people often find the process of building key messages tedious, I see it as the fun kind of tedious.

This is part 1 of a two-part series on how I teach students to develop key messages and build a message map in my Strategic Campaign class.

(more…)

Stukent Digital Marketing Summit: Key Takeaways

This post may contain affiliate links. Please read my disclosure for details.

Stukent Digital Marketing Summit August 2019

I had a great opportunity on August 16 to speak as part of the summer 2019 Stukent Digital Marketing Summit. If you missed it, I want to share one key takeaways I got form each speaker (In reality, there were too many takeaways to keep track of).

Continue reading Stukent Digital Marketing Summit: Key Takeaways

My New Book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is Now Available on Amazon!

This post may contain affiliate links. Please read my disclosure for details.

Teach Social Media Book

I am beyond thrilled to announce that my new book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is now available on Amazon in paperback and eBook formats.

It has been a long and exciting journey. I am so glad to finally be able to share this project with you. It is one of my most ambitious undertakings. I can best describe it as an organized “brain dump” of my knowledge about teaching a social media class for students interested in careers as professional communicators (e.g., public relations, marketing).

Continue reading My New Book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is Now Available on Amazon!

Join Me at the Stukent Digital Marketing Summit Friday August 16

This post may contain affiliate links. Please read my disclosure for details.

I’m thrilled to be a part of the upcoming Stukent Digital Marketing Summit. The virtual one-day conference, which focuses on digital marketing pedagogy, will take place Friday, August 16. Registration is now open for this free event.

The speaker line up is impressive! Speakers and topics are:

  • Karen Freberg – Embracing Our Inner Influencer: How Can Educators Use Social Media for Personal Branding?
  • Jonah Berger – TBD
  • Leo Morejon – Are Students Hearing What You’re Saying?
  • Mary Owusa – A Practitioner’s Perspective: Top 10 Digital Skills Your Grads Must Have
  • Matt Kushin – How to Teach Students to Use Facebook Audience Insights to Build an Audience Persona

Continue reading Join Me at the Stukent Digital Marketing Summit Friday August 16

Why You Should Apply for the Advertising Education Foundation Visiting Professors Program

This post may contain affiliate links. Please read my disclosure for details.

Earlier this month I had the amazing opportunity to be a part of the Advertising Education Foundation’s (AEF) Visiting Professors Program in New York City.

Myself and 32 other professors from around the country spent a week meeting with agencies and companies in the advertising and marketing space. We met with:

  • Ogilvy
  • Momentum
  • Facebook – specifically ,the agency division.
  • McCann
  • R/GA
  • Wavemaker
  • IBM

Continue reading Why You Should Apply for the Advertising Education Foundation Visiting Professors Program