Category Archives: Teaching Social Media

Brand Crisis Response Activity for Social Media and PR Online Classes

COVID-19 (Coronavirus) Brand Crisis Response Compare and Contrast Activity: Brands Doing Good in a Time of Crisis

I’ve created a brief online discussion/presentation activity for students in my Public Relations Principles class. The assignment asks students to compare and contrast 2 brands in the same category in terms of how they are communicating with publics amid the COVID-19 pandemic.

Here’s my ask for students: Find 2 organizations that are doing good during these trying times and share them with us.

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Google Analytics Assignment in the Communication Research Class. Lab Guide Included!

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A Google Analytics Assignment in the Communication Research Class? Yes!

The question of teaching Google Analytics is part of the larger conversation of what we can manage to get in amid the many skills we want our students to learn.  Beyond that, we’ve been talking a lot lately in the social media community about what certifications we should require our students to complete. The Google Analytics Individual Qualifying (IQ) Exam, which evaluates knowledge about Google Analytics, is commonly brought up.

But how do we tie the certification into the classroom? How do we teach our students to navigate Google Analytics in a hands-on manner?

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A Review of Teach Social Media Published in the Journal of Public Relations Education

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Review of Teach Social Media Published in JPRE

I’m thrilled to share some exciting news!

My book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, was reviewed in the Journal of Public Relations Education (JPRE). This review was written by Natalie Tindall.

Read the review of Teach Social Media here in the most recent issue of JPRE, issue 6, volume one.

journal of public relations education

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The IGTV Video Class Assignment: Review and Tips

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The IGTV Video Class Assignment

How can we get our students learning and doing more with video? IGTV videos – or Instagram TV videos – is one such way.  That’s why I had my social media class create an IGTV video show this past fall. In the below post, I share how I set the IGTV class assignment up, link to examples of student work, and discuss key takeaways and considerations.

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SEO Fitness Workbook by Jason McDonald [Book Review]

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SEO Fitness Workbook by Jason McDonald Book Review

Teaching search engine optimization (SEO) to public relations and marketing students is an essential part of our jobs as PR and marketing professors. In this post, I review the SEO Fitness Workbook by Jason McDonald. Whether you teach SEO in a writing class or in another course, this book offers opportunities to build lessons in SEO keyword research, offer instruction on best practices for writing SEO-friendly website content, and more.

The book I am reviewing is the 2019 version, but the 2020 version of McDonald’s SEO Fitness Workbook is already available. There is also a teacher edition of McDonald’s SEO workbook.

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Essential Classroom Technology Tools for Teaching Social Media in 2020

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Classroom Technology Tools

Recently, I started sharing about a few of the smartphone accessories I’ve been playing with to create video for social media. The goal is to get more classroom technology tools in my students’ hands to help prepare them for working in a professional social media environment.

I’ve received a few questions about the tools I’ve been using to make videos recently. And so an idea for a blog post was born!

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Use this Worksheet in Your Class to Design a Message Map and Key Messages for a Communication Campaign (Part 2 of 2)

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Teaching Students to Develop Message Maps

In the first post in this series I provided an activity to teach students what key messages are and how they can begin learning to identify and extract key messages. If you haven’t read it, please do so before proceeding.

Below, students take the brainstorm activity and go out and get some feedback for their key messages. Then, they develop a message map.

Continue reading Use this Worksheet in Your Class to Design a Message Map and Key Messages for a Communication Campaign (Part 2 of 2)