How I’m Teaching ChatGPT in my Social Media Class

Teaching ChatGPT in a Social Media Class: Uses for A.I. in the PR or marketing college classroom

Interest in teaching ChatGPT in social media, public relations and marketing classes is exploding. Some educators are concerned about the implications on education, including students using ChatGPT to write their papers. Others are embracing large language models in the classroom. For example, one of my department colleagues, Professor Larson, is teaching an entire special topics class on artificial intelligence this semester.

Since coming back from sabbatical, I’ve been immersing myself in the space with a focus on updating a few of my classes.

In today’s post, I’m going to share four videos on leveraging generative A.I. that I’ve created that I plan to use in the fall in my Social Media class. I’m also using one of them in my Writing Across Platforms class (I’ll have another blog post about ChatGPT in the writing class soon).

The video series focuses on walking students through writing effective ChatGPT prompts, brainstorming content categories for a social media plan with ChatGPT,  generating social media text content and reusable templates with ChatGPT, and creating social media calendars with ChatGPT.

I plan to have students watch these videos as homework. I can then supplement the videos with examples in class, either in lecture or in breakout sessions.

If the embedded videos do not play in your browser, please open them directly on Loom by clicking the link in the upper right corner of the video box.

Getting Started with ChatGPT: Generating Content Categories (Video 1)

Using ChatGPT to Help Generate Social Media Posts (Video 2)

Prompt Engineering in ChatGPT: Get Better Results with ChatGPT (Video 3)

Use ChatGPT to Create a Social Media Content Calendar (Video 4)


I hope you enjoy these videos. I hope they are of use to you and/or your students. They were fun to make. I had a bit of a cold when I was creating them. I apologize about that. :)

How are you leveraging generative A.I. in your classes?

Have a wonderful day!
– Matt

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