COVID-19 (Coronavirus) Brand Crisis Response Compare and Contrast Activity: Brands Doing Good in a Time of Crisis
I’ve created a brief online discussion/presentation activity for students in my Public Relations Principles class. The assignment asks students to compare and contrast 2 brands in the same category in terms of how they are communicating with publics amid the COVID-19 pandemic.
Here’s my ask for students: Find 2 organizations that are doing good during these trying times and share them with us.
With the news that many universities are closing in person classes, the transition to online teaching is underfoot. Many of us are scrambling to take our face-to-face model and put it online, amid the general uncertainty and other pressures we are facing (e.g., concerns for our loved ones, children suddenly out of school or daycare, runs of food and household supplies, the general stress of this event, etc).
Below, are some online teaching resources that have been shared by amazing, dedicated faculty these last few days. It is so heartwarming to see professors from across the globe coming together to help one another out. I’ve also sprinkled in some of my past blog posts that you may find helpful for both online teaching and for thriving as a ‘virtual educator’ in the weeks and months ahead.
This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
A Google Analytics Assignment in the Communication Research Class? Yes!
The question of teaching Google Analytics is part of the larger conversation of what we can manage to get in amid the many skills we want our students to learn. Beyond that, we’ve been talking a lot lately in the social media community about what certifications we should require our students to complete. The Google Analytics Individual Qualifying (IQ) Exam, which evaluates knowledge about Google Analytics, is commonly brought up.
But how do we tie the certification into the classroom? How do we teach our students to navigate Google Analytics in a hands-on manner?
This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
The IGTV Video Class Assignment
How can we get our students learning and doing more with video? IGTV videos – or Instagram TV videos – is one such way. That’s why I had my social media class create an IGTV video show this past fall. In the below post, I share how I set the IGTV class assignment up, link to examples of student work, and discuss key takeaways and considerations.
This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
SEO Fitness Workbook by Jason McDonald Book Review
Teaching search engine optimization (SEO) to public relations and marketing students is an essential part of our jobs as PR and marketing professors. In this post, I review the SEO Fitness Workbook by Jason McDonald. Whether you teach SEO in a writing class or in another course, this book offers opportunities to build lessons in SEO keyword research, offer instruction on best practices for writing SEO-friendly website content, and more.
This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
Classroom Technology Tools
Recently, I started sharing about a few of the smartphone accessories I’ve been playing with to create video for social media. The goal is to get more classroom technology tools in my students’ hands to help prepare them for working in a professional social media environment.
I’ve received a few questions about the tools I’ve been using to make videos recently. And so an idea for a blog post was born!
A Social Media Education Blog by Matthew J. Kushin, Ph.D.
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