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Teaching Students to Develop Key Messages is a Great Public Relations Class Activity
As a kid, I paid more attention to the lyrics than the rhythm or the beat. I also probably spent more time thinking about how authors expressed the ideas in a story than the story itself.
Maybe that’s why messaging is one aspect of brand building and campaign planning that has always fascinated me. While people often find the process of building key messages tedious, I see it as the fun kind of tedious.
This is part 1 of a two-part series on how I teach students to develop key messages and build a message map in my Strategic Campaign class.