Category Archives: Social Media

Brand Crisis Response Activity for Social Media and PR Online Classes

COVID-19 (Coronavirus) Brand Crisis Response Compare and Contrast Activity: Brands Doing Good in a Time of Crisis

I’ve created a brief online discussion/presentation activity for students in my Public Relations Principles class. The assignment asks students to compare and contrast 2 brands in the same category in terms of how they are communicating with publics amid the COVID-19 pandemic.

Here’s my ask for students: Find 2 organizations that are doing good during these trying times and share them with us.

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The IGTV Video Class Assignment: Review and Tips

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The IGTV Video Class Assignment

How can we get our students learning and doing more with video? IGTV videos – or Instagram TV videos – is one such way.  That’s why I had my social media class create an IGTV video show this past fall. In the below post, I share how I set the IGTV class assignment up, link to examples of student work, and discuss key takeaways and considerations.

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Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

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This semester has certainly crept up on me. I had a very busy winter break. The realization that this semester has crept up on me has me realizing a few other things, things that have gotten away from me.

One such thing that has gotten away from me is keeping the syllabi on this blog up to date.  As longtime readers of this blog probably know, my mission here is to share what I’m doing in the classroom as well as what I am thinking about as it relates to teaching and learning social media and related fields. While my primary means of doing that is via blog posts, from the start I also set out to share syllabi. Yet, as we turned the page to 2019 I realized I have neglected to share syllabi from anything after 2017, sans my 2018 persuasion and message design syllabus.  Eek!

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Facebook Audience Insights Class Activity: Introducing Students to Social Media Audience Research Via Facebook

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Teaching Facebook Audience Insights in the Social Media Class

Lately, I’ve been writing about the importance for students to learn more about paid social media as part of the media mix.

In the below post, I’m going to share a new in class activity I did this semester in my COMM 322 Social Media class [see all posts about the class | see past class syllabi] to help students further explore paid social media.

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What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

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Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” blog posts from past semesters, I’m surprised to see that I’m not changing a whole lot this year.  Still, some fun things are in the works:

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Getting students to think about smartphone addiction (cell phone addiction lesson plan)

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Cell Phone Addiction

“Cell phone addiction” is a strong term that may or may not be appropriate to describe our current obsessions with our phones. But, now that I have your attention, I think it is important to bring into the classroom a discussion of the wider, perhaps unseen and perhaps deleterious, implications of cell phone culture in today’s society.

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Teaching Students to Create an Online Personal Branding Strategy: Personal Brand Exercise for Students

  • This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.

Online Personal Branding

Lately, there’s been a lot of buzz about Mark W. Schaefer’s new book: Known: The handbook for building and unleashing your personal brand in the digital age. For example, Ai Addison Zang reviewed it.

[Read book reviews I’ve written about Schaefer’s other books: Return on Influence and Born to Blog]

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