Category Archives: Social Media

Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

This post may contain affiliate links. Please read my disclosure for details.

This semester has certainly crept up on me. I had a very busy winter break. The realization that this semester has crept up on me has me realizing a few other things, things that have gotten away from me.

One such thing that has gotten away from me is keeping the syllabi on this blog up to date.  As longtime readers of this blog probably know, my mission here is to share what I’m doing in the classroom as well as what I am thinking about as it relates to teaching and learning social media and related fields. While my primary means of doing that is via blog posts, from the start I also set out to share syllabi. Yet, as we turned the page to 2019 I realized I have neglected to share syllabi from anything after 2017, sans my 2018 persuasion and message design syllabus.  Eek!

Continue reading Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

Facebook Audience Insights Class Activity: Introducing Students to Social Media Audience Research Via Facebook

This post may contain affiliate links. Please read my disclosure for details.

Teaching Facebook Audience Insights in the Social Media Class

Lately, I’ve been writing about the importance for students to learn more about paid social media as part of the media mix.

In the below post, I’m going to share a new in class activity I did this semester in my COMM 322 Social Media class [see all posts about the class | see past class syllabi] to help students further explore paid social media.

Continue reading Facebook Audience Insights Class Activity: Introducing Students to Social Media Audience Research Via Facebook

What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

This post may contain affiliate links. Please read my disclosure for details.

Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” blog posts from past semesters, I’m surprised to see that I’m not changing a whole lot this year.  Still, some fun things are in the works:

Continue reading What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

Getting students to think about smartphone addiction (cell phone addiction lesson plan)

This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.

Cell Phone Addiction

“Cell phone addiction” is a strong term that may or may not be appropriate to describe our current obsessions with our phones. But, now that I have your attention, I think it is important to bring into the classroom a discussion of the wider, perhaps unseen and perhaps deleterious, implications of cell phone culture in today’s society.

(more…)

Teaching Students to Create an Online Personal Branding Strategy: Personal Brand Exercise for Students

  • This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.

Online Personal Branding

Lately, there’s been a lot of buzz about Mark W. Schaefer’s new book: Known: The handbook for building and unleashing your personal brand in the digital age. For example, Ai Addison Zang reviewed it.

[Read book reviews I’ve written about Schaefer’s other books: Return on Influence and Born to Blog]

(more…)

How to use Melwater social intelligence software to teach social media listening

This post may contain affiliate links. Please read my disclosure for details.

Social Media Listening Class Activity

Last week I wrote about the social listening activity and the social media audit that students in my social media class (2017 syllabus) conduct. Both the activity and the audit assignment are done this year using Meltwater.com social intelligence software.

If you have not done so, you may want to first read about the Meltwater university program in my first post.

Continue reading How to use Melwater social intelligence software to teach social media listening

Using Meltwater for a Social Media Audit Assignment in Social Media Class

This post may contain affiliate links. Please read my disclosure for details.

In my previous post I talked about how my social media class will be participating in the Meltwater university program this fall. If you missed that post, check it out. It contains more info about the program and the Meltwater software.

In the below post, I will discuss my current plans to use the Meltwater media intelligence software in a 300-level strategic social media course.

Continue reading Using Meltwater for a Social Media Audit Assignment in Social Media Class