Category: Classes

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Teach ChatGPT and NotebookLM in a PR Writing Class: Brainstorming and Research

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Teach ChatGPT and NotebookLM in a PR Writing Class Series—Post 2: Brainstorming In this post, we will continue to explore the use of artificial intelligence LLMs (large language models) such as ChatGPT in a college promotional writing class. We will also explore Google’s AI-powered research tool, NotebookLM. We will look at ways in which A.I. […]

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Using SciSpace for the College Research Project: The Benefits of An AI Research Tool

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SciSpace AI College Research Project Activity AI-powered tools like SciSpace, Elicit, and ExplainPaper are making it much easier to discover academic research and engage with it in ways that I could only have dreamed of back in graduate school.  While these tools can benefit any researcher, they may be particularly helpful to undergraduates who are […]

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Teach ChatGPT in a PR Writing Class: Style and Tone

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Teach ChatGPT in a PR Writing Class Series—Post 1: Style and Tone Last semester, I started integrating ChatGPT into my promotional writing class, COMM 335: Writing Across Platforms. In the past, I’ve written about using generative AI in my social media class and shared several videos on the topic. Today, I’m excited to share the […]

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How I’m Teaching ChatGPT in my Social Media Class

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Teaching ChatGPT in a Social Media Class: Uses for A.I. in the PR or marketing college classroom Interest in teaching ChatGPT in social media, public relations and marketing classes is exploding. Some educators are concerned about the implications on education, including students using ChatGPT to write their papers. Others are embracing large language models in […]

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Google Analytics 4 Assignment in the Communication Research Class [Updated]

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Google Analytics 4 Assignment for the Communication Research class (GA4) [Update] For a few years I’ve taught Google Analytics in my Media & Audience Analytics class (formerly titled Communication Research). Recently, Google converted to Google Analytics 4 (GA4). I spent time during my sabbatical (woot!) updating my lectures and assignment to the Google Analytics 4 […]

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How I’m Teaching Public Relations with Karen Freberg’s PR Textbook

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This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Teaching the Public Relations Class with Freberg’s PR Textbook, Discovering Public Relations Karen Freberg‘s PR textbook, Discovering Public Relations: An Introduction to […]

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Here Are My Social Media and Strategic Campaigns Hybrid Course Syllabi and my Introduction to Mass Communications Asynchronous Syllabus

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This post may contain affiliate links. Please read my disclosure for details. Communication Course Hybrid and Asynchronous Syllabi This semester is flying by! How is it late October already? We are entering week 10 here at Shepherd University. I promised several weeks ago to share my syllabi for this semester. As the saying goes, “better […]

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