Category Archives: Classes

Communication Research Class Media Placement Assignment, Part 2: Doing Data Entry and Creating a Data Legend

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Communication Research Class Assignment Review

This post is long overdue (I feel like I say that a lot!).

It is a follow up to a post I published in January titled “Here’s my communication research class assignment on analyzing media placement.”  Recently, I received a public comment on that post from a professor I greatly admire, Kelli Burns, pointing out that project assignment (see the bottom of this post for that document) notes at the bottom of the document that additional work will be assigned the following day. But, I never discuss what that entails in the blog post.  I apologize to everyone who read that post because, in that sense, it was incomplete in terms of explaining the project.

Thank you to Dr. Burns for bringing this to my attention. With this in mind, I’ve decided to do a much-delayed follow up post, turning that initial post into a two-part series.

Continue reading Communication Research Class Media Placement Assignment, Part 2: Doing Data Entry and Creating a Data Legend

Facebook Audience Insights Class Activity: Introducing Students to Social Media Audience Research Via Facebook

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Teaching Facebook Audience Insights in the Social Media Class

Lately, I’ve been writing about the importance for students to learn more about paid social media as part of the media mix.

In the below post, I’m going to share a new in class activity I did this semester in my COMM 322 Social Media class [see all posts about the class | see past class syllabi] to help students further explore paid social media.

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Teaching PPC Ad Writing: The Mimic Search Engine Marketing Simulator Assignment (Post 2 of 2)

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Stukent Mimic Intro Software in the Classroom to Teach Search Engine Marketing  (PPC Ad Writing): Part 2

This is post 2 in a two-part series about teaching PPC Ad Writing with Stukent Mimic Intro. PPC Ads are also known as search engine marketing ads. See Post 1 which introduces how to use the Stukent Mimic Intro Simulator in class to teach search engine marketing / teach PPC Ad writing.

In the first post in this 2-part series, I introduced why I taught PPC advertising in my Writing Across Platforms Class. I discussed the Mimic Intro PPC ad simulator by Stukent, which is a classroom simulator for teaching search engine marketing.

Continue reading Teaching PPC Ad Writing: The Mimic Search Engine Marketing Simulator Assignment (Post 2 of 2)

Teaching PPC Ad Writing: Using the Mimic Search Engine Marketing Simulator in my Writing Class (Post 1 of 2)

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This is post 1 in a two-part series about teaching Stukent Mimic Intro PPC Ad Writing. After reading this post, see post 2  where I provide a Stukent Mimic Intro PPC Ad Writing Assignment and review Mimic Intro performance results. PPC ads are also known as search engine marketing ads. Stukent is a search engine marketing class simulator.

Stukent Mimic Intro Software in the Classroom to Teach PPC Ad Writing: Part 1

Last spring I decided to try something new with my Writing Across Platforms class: Teach PPC Ad Writing with the Stukent Mimic Intro simulator.

These past few semesters we have witnessed the rising importance of paid as part of the PESO model when it comes to PR.  With that, I’ve been seeking ways to bring paid into my classes. It is hard to do this, of course, without a class client and a budget. And sometimes that isn’t reasonable given the structure of a class.

Continue reading Teaching PPC Ad Writing: Using the Mimic Search Engine Marketing Simulator in my Writing Class (Post 1 of 2)

What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

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Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” blog posts from past semesters, I’m surprised to see that I’m not changing a whole lot this year.  Still, some fun things are in the works:

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Missed the Social Network Analysis Basics Webinar? Here’s How You Can Watch It

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Last Friday, April 13, I had a wonderful opportunity to participate with Kathleen Stansberry on a webinar about social network analysis basics.  The focus of the call was to introduce strategic communication and social media professors to social network analysis.

Continue reading Missed the Social Network Analysis Basics Webinar? Here’s How You Can Watch It

Empowering Students to Deal With Smartphone Distraction in the Classroom: Phone Free Class Day Extra Credit

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Cell Phone Addiction Lesson Plan Review

In my last post, I talked about so-called cell phone addiction. I provided a cell phone addiction lesson plan that I did last semester in my social media class. That cell phone addiction worksheet and activity was aimed at building a discussion about some of the concerns that social commentators, health care professionals, and former employees of tech companies have raised regarding the negative side of smartphones and social media.

In this follow up post, I will share an extra credit opportunity I created to empower students to choose to not use their smartphones during class.

Continue reading Empowering Students to Deal With Smartphone Distraction in the Classroom: Phone Free Class Day Extra Credit