Why We Should Teach Content Marketing in the Writing Class

This post may contain affiliate links. Please read my disclosure for details. Some say content marketing is a hot topic in 2013 that will pass – a buzzword of sorts. I say, we should be teaching it to our students. What is content marketing? As Tom Foremski said, “Every company is a media company.” Content […]

Continue reading Why We Should Teach Content Marketing in the Writing Class

Personal Branding Activity: Talking to students about how they present themselves online

February 26, 2013 Over the past few years I’ve noticed an increase in how much students are thinking about how they present themselves online, their professional online identity. This is good news because according to a CareerBuilder survey, 37% o…

Continue reading Personal Branding Activity: Talking to students about how they present themselves online