A Social Media Education Blog by Matthew J. Kushin, Ph.D.
This post may contain affiliate links. Please read my disclosure for details. Google recently updated its link schemes and it means an important change to how we teach students to write press releases for the web. This is because the change directly targets articles or press releases distributed on other websites, like an online wire […]
Continue reading Teach PR Writing? You Need to Know about Google’s Updated Link SchemesThis post may contain affiliate links. Please read my disclosure for details. I owe this blog to the book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Mark W. Schaefer and Stanford A. Smith. For some time before starting Social Media Syllabus, I’d thought about blogging […]
Continue reading Blog Better with Born to Blog by Schaefer and Smith (Book Review)
This post may contain affiliate links. Please read my disclosure for details. I often find myself at the end of the semester saying “I wish we’d had time to talk about X!” Or, “when I planned this class, Y wasn’t even on the map!” The great thing is, the relative shortness of a semester enables […]
Continue reading What’s Changing? Plans for My Social Media Fall 2013 Class
This post may contain affiliate links. Please read my disclosure for details. This post is long overdue! Several weeks ago, I wrote about the importance of teaching content marketing in the college Communication or Business writing class today. I followed up with a post about Search Engine Optimization and an activity for introducing students to […]
Continue reading Teaching Keyword Competition with Google Adwords (Activity)
This post may contain affiliate links. Please read my disclosure for details. At some point, I bet you’ve wondered – Why did you name your blog Social Media Syllabus? No, it is not a syllabus. It is a way to help my target audience find me. Let me explain. Several posts ago, I discussed introducing […]
Continue reading How I Used SEO Keyword Competition Research to Target My NicheThis post may contain affiliate links. Please read my disclosure for details. Great news! Monday night, the Shepherd University Curriculum and Instruction committee approved the classes I have created and the Strategic Communication concentration I have been working on since my arrival in the Department of Communication at Shepherd University. The new concentration will offer […]
Continue reading Update to Status of New Classes and ConcentrationThis post may contain affiliate links. Please read my disclosure for details. On my last post I talked about Why I’m teaching Content Marketing in the Writing Class. One of the reasons I gave was the close connection between social media, SEO, and content marketing. Today, we must teach students to write for 2 audiences: […]
Continue reading Introducing Students to SEO Keyword Research with Google Trends (Activity)