Category: Classes

mesage-map-workshopmesage-map-workshop

Use this Worksheet in Your Class to Design a Message Map and Key Messages for a Communication Campaign (Part 2 of 2)

Updated

This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Teaching Students to Develop Message Maps In the first post in this series I provided an activity to teach students what key […]

Continue reading Use this Worksheet in Your Class to Design a Message Map and Key Messages for a Communication Campaign (Part 2 of 2)
teaching-key-messages-pr-classteaching-key-messages-pr-class

How to Teach Key Messages to PR and Marketing Students: Activity Included (Part 1 of 2)

Updated

This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Teaching Students to Develop Key Messages is a Great Public Relations Class Activity As a kid, I paid more attention to the […]

Continue reading How to Teach Key Messages to PR and Marketing Students: Activity Included (Part 1 of 2)
Teach-Social-Media-KushinTeach-Social-Media-Kushin

My New Book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is Now Available on Amazon!

Updated

This post may contain affiliate links. Please read my disclosure for details. Teach Social Media Book I am beyond thrilled to announce that my new book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is now available on Amazon in paperback and eBook formats. It has been a long and […]

Continue reading My New Book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is Now Available on Amazon!

Practice writing news headlines and news leads: Re-write the headline and lead of a news story by focusing on the most interesting part [in-class activity]

Updated

This post may contain affiliate links. Please read my disclosure for details. News Headline Writing and Lead Writing Practice Exercise News headlines – or the titles of news stories – and news leads are vital parts of a compelling news story or news release. But, what makes for an interesting story? That’s an important question […]

Continue reading Practice writing news headlines and news leads: Re-write the headline and lead of a news story by focusing on the most interesting part [in-class activity]

What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

Updated

This post may contain affiliate links. Please read my disclosure for details. It’s that time of year. The tradition must continue! It is time, of course, for my ‘What’s Changing’ blog post to start off the semester. I’ve been writing these posts for years as a way to highlight key changes I have in mind […]

Continue reading What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

Updated

This post may contain affiliate links. Please read my disclosure for details. This semester has certainly crept up on me. I had a very busy winter break. The realization that this semester has crept up on me has me realizing a few other things, things that have gotten away from me. One such thing that […]

Continue reading Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

Communication Research Class Media Placement Assignment, Part 2: Doing Data Entry and Creating a Data Legend

Updated

This post may contain affiliate links. Please read my disclosure for details. Communication Research Class Assignment Review This post is long overdue (I feel like I say that a lot!). It is a follow up to a post I published in January titled “Here’s my communication research class assignment on analyzing media placement.”  Recently, I […]

Continue reading Communication Research Class Media Placement Assignment, Part 2: Doing Data Entry and Creating a Data Legend