Category: Classes

Facebook Audience Insights Class Activity: Introducing Students to Social Media Audience Research Via Facebook

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This post may contain affiliate links. Please read my disclosure for details. Teaching Facebook Audience Insights in the Social Media Class Lately, I’ve been writing about the importance for students to learn more about paid social media as part of the media mix. In the below post, I’m going to share a new in class […]

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Teaching PPC Ad Writing: The Mimic Search Engine Marketing Simulator Assignment (Post 2 of 2)

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This post may contain affiliate links. Please read my disclosure for details. Stukent Mimic Intro Software in the Classroom to Teach Search Engine Marketing  (PPC Ad Writing): Part 2 This is post 2 in a two-part series about teaching PPC Ad Writing with Stukent Mimic Intro. PPC Ads are also known as search engine marketing […]

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Teaching PPC Ad Writing: Using the Mimic Search Engine Marketing Simulator in my Writing Class (Post 1 of 2)

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This post may contain affiliate links. Please read my disclosure for details. This is post 1 in a two-part series about teaching Stukent Mimic Intro PPC Ad Writing. After reading this post, see post 2  where I provide a Stukent Mimic Intro PPC Ad Writing Assignment and review Mimic Intro performance results. PPC ads are […]

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What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

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This post may contain affiliate links. Please read my disclosure for details. Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” […]

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Missed the Social Network Analysis Basics Webinar? Here’s How You Can Watch It

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This post may contain affiliate links. Please read my disclosure for details. Last Friday, April 13, I had a wonderful opportunity to participate with Kathleen Stansberry on a webinar about social network analysis basics.  The focus of the call was to introduce strategic communication and social media professors to social network analysis.

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Empowering Students to Deal With Smartphone Distraction in the Classroom: Phone Free Class Day Extra Credit

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This post may contain affiliate links. Please read my disclosure for details. Cell Phone Addiction Lesson Plan Review In my last post, I talked about so-called cell phone addiction. I provided a cell phone addiction lesson plan that I did last semester in my social media class. That cell phone addiction worksheet and activity was […]

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Getting students to think about smartphone addiction (cell phone addiction lesson plan)

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This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Cell Phone Addiction “Cell phone addiction” is a strong term that may or may not be appropriate to describe our current obsessions […]

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