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Last Friday, April 13, I had a wonderful opportunity to participate with Kathleen Stansberry on a webinar about social network analysis basics.  The focus of the call was to introduce strategic communication and social media professors to social network analysis.

The idea for the call came out of a thread on my favorite resource for social media education: the  Facebook group  Social Media Professors Community Group.  (If you’re not a member, I strongly suggest joining! The people are generous, curious, and extremely supportive).  A member asked if anyone had insights on reading NodeXL network maps and the video conference call sprang from that.

Dr. Stansberry has some really impressive experience with social network analysis. As someone who considers himself a fan with much to learn, it was an honor to be invited to be on the call as a co-presenter with her.

I shared my knowledge of social network analysis basics and provided an assignment I teach in my Comm 435 Communication Research class. In that class, students use Netlytic.org, which is an accessible online social network analysis tool (See my blog post about the Netlytic assignment).

I learned a ton from Dr. Stansberry and was inspired to dig deeper into social network analysis so that I can bring my knowledge up and do more with this fascinating method!

If you missed the live webinar, you can watch a rebroadcast of it anytime in full [you may need to download a plugin].

Below, you can find the handout and assignment that I shared during the call and the slides I shared on the handout.

Thank you again to Dr. Stansberry for inviting me to participate! And a big thank you to Karen Freberg and the Social Media Professors group for hosting this call!

– Cheers!
Matt