Category: Classes

Here’s My Communication Research Class Assignment on Analyzing Media Placement

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This post may contain affiliate links. Please read my disclosure for details. Why a Communication Research Class Quantitative Content Analysis Assignment? In my opening post to the Spring 2018 semester, I reviewed several new assignments and activities I will be bringing into my classes this semester. In this post, I will discuss the quantitative content […]

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What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates

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This post may contain affiliate links. Please read my disclosure for details. I hope that everyone had a relaxing and rejuvenation winter break. I’m going to kick off Spring 2018 with something I like to do on this blog at the start of the semester: Offer a preview of some of the changes and updates […]

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Fall 2017 Strategic Campaign Client Presentations: Reflections and Learning Opportunities

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This post may contain affiliate links. Please read my disclosure for details. This semester, my COMM 470 Strategic Campaigns students had the opportunity to take on an international non-profit as a client. That non-profit was Children of Uganda.  Children of Uganda seeks to give a hand up to women and children in Uganda. Among its […]

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Teaching Students to Create an Online Personal Branding Strategy: Personal Brand Exercise for Students

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This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Online Personal Branding Lately, there’s been a lot of buzz about Mark W. Schaefer’s new book: Known: The handbook for building and […]

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My Public Relations Class Participated in the Ketchum Mindfire Challenge. Here’s How It Helped.

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This post may contain affiliate links. Please read my disclosure for details. Public Relations Class Activities with the Ketchum Mindfire Challenge Last semester, my Principles of PR class had the opportunity to participate in the Ketchum Mindfire Challenge for the first time. The program was a great learning experience for students and a ton of […]

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How to use Melwater social intelligence software to teach social media listening

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This post may contain affiliate links. Please read my disclosure for details. Social Media Listening Class Activity Last week I wrote about the social listening activity and the social media audit that students in my social media class (2017 syllabus) conduct. Both the activity and the audit assignment are done this year using Meltwater.com social […]

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Using Meltwater for a Social Media Audit Assignment in Social Media Class

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This post may contain affiliate links. Please read my disclosure for details. In my previous post I talked about how my social media class will be participating in the Meltwater university program this fall. If you missed that post, check it out. It contains more info about the program and the Meltwater software. In the […]

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