Category: Classes

What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media Class

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This post may contain affiliate links. Please read my disclosure for details. Today is the first day of the fall 2017 semester. As many of you know, this past summer was an especially exciting and busy one for me with the birth of my daughter! Since becoming a dad, I’ve learned a ton about time […]

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Teaching Basic Social Network Analysis of Instagram and Twitter Data Using Netlytic.org (Post 4 of 4)

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This post may contain affiliate links. Please read my disclosure for details. Teaching Social Network Analysis with Netlytic.org This is post #4 in a four part series about a new assignment that I used this semester in my Communication research class (all posts on that class). That assignment is a 3-part social media analytics project. […]

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Teaching Students to Analyze social data with Microsoft Social Engagement: Social Media Analytics Assignment (Post 3 of 4)

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This post may contain affiliate links. Please read my disclosure for details. This is post #3 in a four part series about a new assignment that I’m using this semester in my Communication research class (all posts on that class). That assignment is a 3-part social media analytics project. Each part is related but unique, […]

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Teaching Students to Analyze Twitter data with Excel pivot tables: Social Media Analytics Assignment (Post 2 of 4)

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This post may contain affiliate links. Please read my disclosure for details. In my last post, I discussed a new assignment that I’m using this semester in my Communication research class (all posts on that class). That social media analytics project assignment contains 3 parts. Each part is related but unique, allowing students to pick […]

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The New Social Media Analytics Assignment for my Comm Research Class (Post 1 of 4)

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This post may contain affiliate links. Please read my disclosure for details. A few months ago I wrote about how students in my social media class were using Microsoft Social Engagement to track metrics and do some social listening. At the time, I said I’d follow up with a post about how we were using […]

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How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2)

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This post may contain affiliate links. Please read my disclosure for details. This post is part 2 in a two-part series on how I currently teach social media metrics and social listening. You can see the previous post, which provided a spreadsheet that I use to empower students to track metrics for the social media […]

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An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

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This post may contain affiliate links. Please read my disclosure for details. Thinking About How We Teach Social Media Metrics and Analytics In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many […]

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