Category Archives: Activities and Events

Watch my Internet Day 2018 keynote at the University of Aveiro Portugal

Recently, I had the tremendous honor of being invited to serve as the keynote speaker for the Internet Day 2018 celebration put on by the DigiMedia lab and the Department of Communication and Art at the University Aveiro in Portugal.

My keynote, titled “The Cost of Clicks and Shares: Questions on the Civic and Political Potential of the The Internet in the Attention Economy,” looked at trends in social media, politics and civics today. It drew, in part, on my co-authored research with Dr. Masahiro Yamamoto and Dr. Francis Dalisay on social media.

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From Sydney Australia: Reflections on ICBO 2018 and my event app planning experience

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The spring semester has come to a close!

I have recently returned to Shepherdstown from a 1.5 week trip to Sydney Australia. There, I had the amazing opportunity to execute the ICBO One app event experience for attendees to the International Congress of Behavioural Optometry event at the Sydney Convention and Exhibition Center.

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Missed the Social Network Analysis Basics Webinar? Here’s How You Can Watch It

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Last Friday, April 13, I had a wonderful opportunity to participate with Kathleen Stansberry on a webinar about social network analysis basics.  The focus of the call was to introduce strategic communication and social media professors to social network analysis.

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Reflection on my first National Millennial Community Trip

Students and I in Lockheed Martin

Over spring break, I had an amazing opportunity to travel with 2 outstanding Shepherd University strategic communication students, Ellen Buchanan and Sarah Burke, to Philadelphia and Washington DC.  We participated in the National Millennial Community (NMC) trip, and met with executives from major brands such as Comcast NBCUniversal, Lockheed Martin, Nestlé, and WeWork, top agencies such as Tierney, Vault Communication, Burson-Marsteller, and government entities, including the White House, the RNC and the Office of Personnel Management.

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Fun and Interactive Social Media Influencers Class Activity

Why Teach Students About Social Media Influencers

Last year I got the opportunity to present at the Accepted Student Day event at Shepherd University. This event offers students who have been accepted to the university an opportunity to visit our campus and get to know us better. As part of that, faculty give presentations on their area of expertise. Students and their parents attend the presentation that interest them.

My task was to inform the audience about some of the things we do in the communication department and give them a preview of what they can learn.  Naturally, I talked about professional communication and social media. Because the presentation needed to appeal to a wide audience, I presented on the broad steps anyone can use to build a brand on social media.

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What I learned from hosting a Facebook live interview

This year, the social media committee of the Public Relations Division of AEJMC wanted to make some changes in how we conduct our interviews with senior faculty and practitioners.

For several years, interviews have been published on the PRD blog in written format. We thought it would be fun to put a fresh spin on things.

Ai Zhang, who hosts an awesome Facebook Live show “Classroom Without Walls: Using Technology to Reimagine Education,” suggested using Facebook Live to conduct the interviews.

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3 Ways to Use Slack to Foster Student Team Work in The College Class

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I had a great time this past weekend presenting at the PRSA Educator’s Academy Super Saturday with Ai Zhang, Karen Freberg and moderator Kirk Hazlett.

If you missed our presentation, we covered how social media tools can be used to break down the classroom walls. #EdWithoutWalls

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