Summer Break Update

This post may contain affiliate links. Please read my disclosure for details. Summer is in full swing. And I’ve got a busy summer ahead. As always, during the summer months I will be toning back my frequency of posting on this blog. I do have a few things I’ll post here and there. Not to […]

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What Faculty Can Learn from Dennis Yu, a Leader in Social Media Marketing

This post may contain affiliate links. Please read my disclosure for details. Yesterday, I had the amazing opportunity to have a true industry leader speak with students in my Social Media class here at Shepherd. Dennis Yu, the CTO of BlitzMetrics, kindly donated his time to share his insights and experiences. The result?

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Why We Must Consider Social Media Certification Programs as Part of Social Media Education Curriculum

This post may contain affiliate links. Please read my disclosure for details. I just got back from an amazing #AEJMC15 conference in San Francisco. There, my colleagues and I had the pleasure of presenting our study, “Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success,” as the top paper in teaching pedagogy […]

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