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I’m thrilled to be a part of the upcoming Stukent Digital Marketing Summit. The virtual one-day conference, which focuses on digital marketing pedagogy, will take place Friday, August 16. Registration is now open for this free event.
The speaker line up is impressive! Speakers and topics are:
- Karen Freberg – Embracing Our Inner Influencer: How Can Educators Use Social Media for Personal Branding?
- Jonah Berger – TBD
- Leo Morejon – Are Students Hearing What You’re Saying?
- Mary Owusa – A Practitioner’s Perspective: Top 10 Digital Skills Your Grads Must Have
- Matt Kushin – How to Teach Students to Use Facebook Audience Insights to Build an Audience Persona
I am honored to be speaking alongside these impressive faculty. Professor Freberg has achieved rock star status in the social media education space. She has been a constant inspiration to so many of us. She is the author of a brilliant and super-popular social media textbook Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (I recently reviewed the accompanying workbook). I’ve recently had the great opportunity to connect with Professor Morejon – of Oreo Super Bowl blackout Tweet fame (which we all talked about in our classes after it happened!). He’s been doing amazing things in and outside of the classroom and I’ve loved hearing about how he’s using audio to engage his students. Professor Berger is well-known for his best-selling book Contagious: Why Things Catch On. I discuss Berger’s research in my forthcoming book on teaching social media.
My presentation will focus on Facebook Audience Insights. Specifically, I’ll dig into how professors can teach their students to use Facebook Audience Insights to do research when creating audience personas. During my presentation, I’ll be sharing 2 activity sheets that you can use to teach your students these skills. A full description of my presentation is below:
Audience personas are used by marketing and public relations professionals to get to know a target audience. This presentation will show professors how their students can use the free Facebook Audience Insights tool as a launching point for developing data-driven audience personas. Step-by-step instructions and an activity sheet are provided.
There’s been a lot of buzz about this event. I’ve used the Stukent Mimic Intro software in my Writing Across Platforms class. But I wasn’t able to attend #ProfCon. So I am really looking forward to my first Stukent event. Be sure to register for free at https://www.stukent.com/digital-summit. Remember, that’s Friday August 16th!
I look forward to (virtually) seeing you there!