Category Archives: Book Reviews

Social Media Book Reviews Galore!

Below you’ll find every social media book I’ve ever reviewed on this blog going back to 2013! Woah, that’s a long time ago!

Social Media Campaigns: Strategies for Public Relations and Marketing by Carolyn Mae Kim (Book Review)

This post may contain affiliate links. Please read my disclosure for details.

As I mentioned in a previous post about my Social Media class, this semester I’ve adopted Carolyn Mae Kim’s new textbook: Social Media Campaigns: Strategies for Public Relations and Marketing.

To put it simply: I’m so glad that I finally found a book like this.

Continue reading Social Media Campaigns: Strategies for Public Relations and Marketing by Carolyn Mae Kim (Book Review)

Must Read Book: Made to Stick by Chip and Dan Heath (Book Review)

This post may contain affiliate links. Please read my disclosure for details.

There are books you want your students (and everyone else who works in communication!) to read, and there are books they must read.

Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath falls into the must read category. Here’s why:

Continue reading Must Read Book: Made to Stick by Chip and Dan Heath (Book Review)

Book Review: Alone Together by Sherry Turkle

This post may contain affiliate links. Please read my disclosure for details.

Alone Together: Why We Expect More From Technology and Less From Each Other by Sherry Turkle is not the sort of book I tend to review on this blog. I usually talk about books that you might find useful to integrate in university classes aimed at teaching about professional uses social media and related subject.

Continue reading Book Review: Alone Together by Sherry Turkle

Social Media Book Review: Jab Jab Jab Right Hook by Gary Vaynerchuck

This post may contain affiliate links. Please read my disclosure for details.

Jab Jab Jab Right Hook Book Review

Finding great social media books to use as texts in a social media class can be a challenge. The space is constantly changing and there is so much we need to teach our students.

Personally, I’m always looking. That’s why this summer I read Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuck. Here are 2 areas where the book excels.

Continue reading Social Media Book Review: Jab Jab Jab Right Hook by Gary Vaynerchuck

Blog Better with Born to Blog by Schaefer and Smith (Book Review)

This post may contain affiliate links. Please read my disclosure for details.

I owe this blog to the book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Mark W. Schaefer and Stanford A. Smith.

For some time before starting Social Media Syllabus, I’d thought about blogging again the way I think about getting back in shape to play lacrosse again or making homemade bread like Kelin and I used to – as a distant and improbable ‘wouldn’t it be nice’ scenario. I had started a blog briefly in graduate school, but being too busy, I shut it down. And honestly, my first blog lacked focus and intent. I hadn’t really thought through who I was writing to and why they should read my blog. I just wanted to blog and so I began. Needless to say, it didn’t go anywhere. Isn’t that the case with so many blogs?

So when I got my hands on Born to Blog after first hearing about Schaefer’s Tao of Twitter, I was excited and anxious. Clearly I wasn’t “born to blog,” I thought, reflecting on my first blogging failure. So I wasn’t really planning on starting a blog again. But a few chapters later I found myself plotting out Social Media Syllabus and telling myself, ‘this time it will be different.’

The book Born to Blog offers readers 3 important things:

  1. The “how to” and motivation to become a successful blogger
  2. A clear understanding of the value of blogging
  3. A roadmap for planning, launching, and maintaining a successful blog.

The first part of the book focuses on motivating the reader and explaining what it takes to become a successful blogger, emphasizing the 5 common types of bloggers: dreaming, storytelling, persuading, teaching, and curating.

Readers are encouraged to determine what type of blogger they are and to harness their strengths to be themselves (not surprisingly, I found myself to fit the ‘teaching’ type). The writing style makes the book approachable and friendly. The reader can tell that the authors want to help, want you to be successful, and want you to not only have the knowledge to succeed but feel that you are capable of succeeding at blogging. The authors offer a number of great examples of brave bloggers sharing their story as well as their own personal anecdotes. This book is not filled with hype or promises that your blog will be successful. There are many out there selling snake oil in the social space.   There are no illusions or “get rich quick” schemes. The plan the authors put forward clearly requires a great deal of work and commitment on your behalf. Mark and Stanford are clear that blogging is a marathon, not a sprint, telling the reader they will need tenacity and encouraging them to “not give up.”

Secondly, the authors concisely explain the value of blogging for a business in clear terms. The focus of the book is primarily on the use of blogging as a tool for business, a la content marketing. (There is a brief section in the back on personal blogging that I wish was placed earlier in the book).  In this section, the authors tackle many of the common questions or concerns that companies face from “How often should we blog?” to the possibility of negative comments, or maybe worse no comments at all!, to potential legal issues

While the book isn’t quite as in-depth in terms of offering advice on how to create a content plan and calendar as Content Rules, it offers a great overview and enough to get you started. The authors do a strong job in the middle section of the book tackling important issues surrounding finding and nurturing blog contributors, developing a content plan, uncovering valuable content within your own company your readers want, and more. Readers should keep in mind that this is a shorter book tackling blogging specifically. I would recommend Content Rules, a book we’ll be using in my Writing Across Platforms class, as a supplement to this book.

I appreciate the emphasis on the theme in this book that blogging is a journey of personal growth. As bloggers, the authors remind us that we cannot expect to be perfect. We are constantly growing, learning, and hopefully improving. I have used Born to Blog as a guide and have turned to the book on many occasions for help with questions I’ve had along the way.

if you’re looking to get into blogging or improving an existing blog, whether personally or for a business, I highly recommend this book. I plan on using it for my social media class this upcoming fall (see social media syllabus. You can also learn more about the class) as the text for our class semester-long blogging assignment. I hope the students will find it as approachable, motivating, and informative as I have!

Do you have any great books you recommend for bloggers? If you’ve read Born to Blog, what did you think?

If you enjoyed this post, please share. Cheers!

– Matt