What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

This post may contain affiliate links. Please read my disclosure for details. It’s that time of year. The tradition must continue! It is time, of course, for my ‘What’s Changing’ blog post to start off the semester. I’ve been writing these posts for years as a way to highlight key changes I have in mind … Continue reading What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

This post may contain affiliate links. Please read my disclosure for details. Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” … Continue reading What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates

This post may contain affiliate links. Please read my disclosure for details. I hope that everyone had a relaxing and rejuvenation winter break. I’m going to kick off Spring 2018 with something I like to do on this blog at the start of the semester: Offer a preview of some of the changes and updates … Continue reading What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates

What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media Class

This post may contain affiliate links. Please read my disclosure for details. Today is the first day of the fall 2017 semester. As many of you know, this past summer was an especially exciting and busy one for me with the birth of my daughter! Since becoming a dad, I’ve learned a ton about time … Continue reading What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media Class

What’s Changing? A look at my Social Media Class for Fall 2016

This post may contain affiliate links. Please read my disclosure for details. And we’re back… Summer flew by as it always seems to. It was such a pleasure to see all the talented and motivated familiar faces and make new connections at AEJMC. I got to see many innovative educators whom I admire and whose … Continue reading What’s Changing? A look at my Social Media Class for Fall 2016

What’s Changing? My Writing Across Platforms students will write for BuzzFeed and More in Spring 2016. Oh, And here’s the syllabus!

This post may contain affiliate links. Please read my disclosure for details. Each semester, I like to highlight something that I’m doing different in one of my classes (for example, see last Fall’s What’s Changing post). This semester, I’d like to highlight my Writing Across Platforms class (the syllabus is at the bottom of this … Continue reading What’s Changing? My Writing Across Platforms students will write for BuzzFeed and More in Spring 2016. Oh, And here’s the syllabus!

What’s Changing for Fall 2015? Experimenting With My Principles of PR Semester-Long Project

This post may contain affiliate links. Please read my disclosure for details. Happy start to the semester! I want to quickly provide an update on my plans this fall as we are jumping right into classes here at Shepherd University.  Longtime readers know that I like to start the semester by highlighting fun changes to … Continue reading What’s Changing for Fall 2015? Experimenting With My Principles of PR Semester-Long Project