This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
This post may contain affiliate links. Please read my disclosure for details.
Social Media Listening Class Activity
Last week I wrote about the social listening activity and the social media audit that students in my social media class (2017 syllabus) conduct. Both the activity and the audit assignment are done this year using Meltwater.com social intelligence software.
We’ll be using that same spreadsheet, though a different section of it, in this blog post. You can access it here.
In this post, we’ll discuss Microsoft Social Engagement and how I integrate it into the the social media class so students can engage in social listening.
This post may contain affiliate links. Please read my disclosure for details.
Thinking About How We Teach Social Media Metrics and Analytics
In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many others. Access to industry tools is cost prohibitive for many universities, making it difficult for us as educators to prepare our students for this aspect of their careers.
This post may contain affiliate links. Please read my disclosure for details.
And we’re back…
Summer flew by as it always seems to. It was such a pleasure to see all the talented and motivated familiar faces and make new connections at AEJMC. I got to see many innovative educators whom I admire and whose work I follow. I had an amazing time starting my role serving as the Director of ICBO One Global Digital Strategy for the partner organizations of the International Congress of Behavioral Optometry and traveling to Australia as part of that project.
A Social Media Education Blog by Matthew J. Kushin, Ph.D.
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