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A Google Analytics Assignment in the Communication Research Class? Yes!
The question of teaching Google Analytics is part of the larger conversation of what we can manage to get in amid the many skills we want our students to learn. Beyond that, we’ve been talking a lot lately in the social media community about what certifications we should require our students to complete. The Google Analytics Individual Qualifying (IQ) Exam, which evaluates knowledge about Google Analytics, is commonly brought up.
But how do we tie the certification into the classroom? How do we teach our students to navigate Google Analytics in a hands-on manner?
Continue reading Google Analytics Assignment in the Communication Research Class. Lab Guide Included!
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I hope that everyone had a relaxing and rejuvenation winter break.
I’m going to kick off Spring 2018 with something I like to do on this blog at the start of the semester: Offer a preview of some of the changes and updates I’m making to my classes (Here are all past “What’s Changing” blog posts). Some of the things I will share below are items that I have blogged about recently. However, most of these items are new topics that I I hope to expand upon with blog posts during the course of the semester.
Continue reading What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates
A Social Media Education Blog by Matthew J. Kushin, Ph.D.