Category Archives: Classroom Activities and Exercises

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Looking for social media class assignments, activities, and exercises?

Cool! I’ve got you covered.

See all of my blog posts that contain social media class assignments, activities, and exercises. Just scroll down to access them. These are great public relations class assignments and work well as marketing class assignments, too. Enjoy!

Like comprehensive plans that are super-organized? Check out my book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, that contains a semester’s worth of social media class exercises, assignments and activities.

Classes, Classroom Activities and Exercises

My Public Relations Class Participated in the Ketchum Mindfire Challenge. Here’s How It Helped.

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Public Relations Class Activities with the Ketchum Mindfire Challenge

Last semester, my Principles of PR class had the opportunity to participate in the Ketchum Mindfire Challenge for the first time.

The program was a great learning experience for students and a ton of fun. From what I understand, the program has been around for several years. But, after slowing down for a few years, Ketchum has been working recently to re-build it.

Still, I haven’t heard many professors talking about the program. So I want to give an overview how it works and how I used it in my class last spring.

Continue reading My Public Relations Class Participated in the Ketchum Mindfire Challenge. Here’s How It Helped. →

Classes, Classroom Activities and Exercises, Social Media, Teaching Social Media

How to use Melwater social intelligence software to teach social media listening

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Social Media Listening Class Activity

Last week I wrote about the social listening activity and the social media audit that students in my social media class (2017 syllabus) conduct. Both the activity and the audit assignment are done this year using Meltwater.com social intelligence software.

If you have not done so, you may want to first read about the Meltwater university program in my first post.

Continue reading How to use Melwater social intelligence software to teach social media listening →

Classroom Activities and Exercises, Communication Research

Teaching Basic Social Network Analysis of Instagram and Twitter Data Using Netlytic.org (Post 4 of 4)

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Teaching Social Network Analysis with Netlytic.org

This is post #4 in a four part series about a new assignment that I used this semester in my Communication research class (all posts on that class).

That assignment is a 3-part social media analytics project. Each part is related but unique, allowing students to pick up a new skill set. In this post we’ll discuss part 3 of the assignment. If you haven’t read the assignment overview post, and the earlier post about pivot tables in Excel or my other post on this assignment about Microsoft Social Engagement,  I encourage you check those out.  In the first post, you will see a copy of the assignment that is discussed below.
Continue reading Teaching Basic Social Network Analysis of Instagram and Twitter Data Using Netlytic.org (Post 4 of 4) →

Classes, Classroom Activities and Exercises, Social Media, Teaching Social Media

How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2)

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This post is part 2 in a two-part series on how I currently teach social media metrics and social listening. You can see the previous post, which provided a spreadsheet that I use to empower students to track metrics for the social media accounts they manage in my social media class (2016 syllabus; and all articles about this class).

We’ll be using that same spreadsheet, though a different section of it, in this blog post. You can access it here.

In this post, we’ll discuss Microsoft Social Engagement and how I integrate it into the the social media class so students can engage in social listening.

Continue reading How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2) →

Classes, Classroom Activities and Exercises, Social Media, Teaching Social Media

An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

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Thinking About How We Teach Social Media Metrics and Analytics

In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many others. Access to industry tools is cost prohibitive for many universities, making it difficult for us as educators to prepare our students for this aspect of their careers.

Continue reading An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2) →

Classes, Classroom Activities and Exercises

Should Students Be Able to Fire Teammates in A Class Project? (Part 3 of 3)

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In the previous two posts in this series, I talked about steps I take to set teams up for success in group class projects.

The first post looked at group contracts. The second post looked at peer evaluations of one’s team.

In this final post, let’s look at the more dramatic tool that I use to set teams up for success in group class projects: The ability to fire teammates from a group.

Continue reading Should Students Be Able to Fire Teammates in A Class Project? (Part 3 of 3) →

Classes, Classroom Activities and Exercises

A Guide To Setting Up Classroom Groups for Success: Team Evaluations (Part 2 of 3)

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This is the second post in a 3-part series on how to set up teams to be successful. [If you haven’t read post 1 yet, I encourage you to read it first].

I started this series with a question:

Should Students Be Able to Fire Teammates in a Class Project?

Again, in my classes, the answer to that question is “yes.”

Continue reading A Guide To Setting Up Classroom Groups for Success: Team Evaluations (Part 2 of 3) →