Tag Archives: social media measurement

What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media Class

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Today is the first day of the fall 2017 semester.

As many of you know, this past summer was an especially exciting and busy one for me with the birth of my daughter!

Since becoming a dad, I’ve learned a ton about time management and still have a ton more to learn. I know it is going to be a bit more of a challenge to keep up with this blog in the semester ahead. But I am going to work hard to keep the posts coming. I have a lot of ideas for posts that I didn’t get to last semester, including discussing Ketchum’s Mindfire program, a personal branding assignment based on Karen Freberg’s book “A Roadmap to Teaching Social Media,” an exercise I did about Katy Perry and influencers, and the new message map activity my campaigns students did last year.

For now, I’d like to stick with a tradition on this blog by provide a brief overview of some new plans for the upcoming semester. Here’s a look at my social media class [all blog posts about that class] for fall 2017.

Continue reading What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media Class

An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

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Thinking About How We Teach Social Media Metrics and Analytics

In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many others. Access to industry tools is cost prohibitive for many universities, making it difficult for us as educators to prepare our students for this aspect of their careers.

Continue reading An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

The Super Social Super Bowl? Great Reads You May Have Missed

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Another week is almost over.  This weather has really made it challenging to get in the flow of the semester. Classes were canceled on Monday, and school didn’t open until Wednesday at noon. I want to take a quick minute to share some great reads from the week:

Super Social

The big talk this week has, of course, been about the social media and the Super Bowl. Here are a list of great articles I came across about how brands used social media for the big game:

Before

PRNewser’s Study: Doritos, M&Ms, and more score perception bumps with super bowl previews – As we know, brands now release their big super bowl ads before the game. What is the effect? This article explores.

Strategy

audi_snapchat

Fast Company had a great article looking at Audi’s plan for the big game. While many were talking about the dog commercial, what went unnoticed by many was Audi being an early adopter of using Snapchat for advertising. From the reactions I saw via Twitter, people seemed to enjoy Audi’s Snapchat photo memes.  Missed them? They were only around for 24 hours (unlike the 10 second limit for interpersonal messages). These messages were unbranded, and not related to cars. Here is one review. Personally, I applaud Audi for trying something new and different!

Winners and Losers

But the big question is often who are the “winners” and “losers” after all is said and done? Opinions of course vary, but you’ll see some trends emerge on these articles.

PR Daily’s “Social media ups and downs for Super Bowl advertisers” –

Marketing Land’s “25 Most Fantastic Social Media Updates From Brands During the Super Bowl

And The Metrics?

Here are some interesting stats from AllTwitter, including noting that game-related Tweets increased by 800,000 from last year.

And Media Bistro put together an insightful infographic of the social chatter, including a look at sentiment for different brands.

So what was my favorite Super Bowl ad? Putting everything aside, I have to say… Radio Shack’s #InWithTheNew 80s giveaway.

Really!?

Talk about the 80s in your ad (oh, nostalgia! My love for the 80s is only eclipsed by my love for the 90s), give away a table-top Pac Man arcade (I spent many of my high school years saving up for one of these only to never get a chance to buy it!) via Twitter to increase engagement, and you’ve got my attention. Doesn’t that make them the big winner? No. I’m not sure what Radio Shack’s future is… they tried to rebrand themselves to “The Shack” just a few years ago. And I honestly don’t know how long they’ll be around. But I loved the commercial… but it looks like despite my Tweet, I didn’t win that arcade game.

Maybe next year!

That’s all for now! I am hoping for warmer weather and less snow in the coming weeks. Though if my WeatherBug app is correct, I won’t get what I wished for. 😛

-Cheers!

Matt