Tag Archives: teaching social media

Getting students to think about smartphone addiction (cell phone addiction lesson plan)

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Cell Phone Addiction

“Cell phone addiction” is a strong term that may or may not be appropriate to describe our current obsessions with our phones. But, now that I have your attention, I think it is important to bring into the classroom a discussion of the wider, perhaps unseen and perhaps deleterious, implications of cell phone culture in today’s society.

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A Roadmap for Teaching Social Media by Karen Freberg (Book Review)

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As many readers of this blog know, I’m a major fan of Dr. Karen Freberg and her leadership and work in the field of social media education.

Last year, Dr. Freberg published A Roadmap for Teaching Social Media: All the assignments, rubrics, and feedback you’ll need to present a strategic social media course. So, of course, when this book came out, I had to get my hands on it.

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How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2)

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This post is part 2 in a two-part series on how I currently teach social media metrics and social listening. You can see the previous post, which provided a spreadsheet that I use to empower students to track metrics for the social media accounts they manage in my social media class (2016 syllabus; and all articles about this class).

We’ll be using that same spreadsheet, though a different section of it, in this blog post. You can access it here.

In this post, we’ll discuss Microsoft Social Engagement and how I integrate it into the the social media class so students can engage in social listening.

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An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

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Thinking About How We Teach Social Media Metrics and Analytics

In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many others. Access to industry tools is cost prohibitive for many universities, making it difficult for us as educators to prepare our students for this aspect of their careers.

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Hootsuite University and social media education research to be presented at #AEJMC15

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#AEJMC15 is just around the corner! This year I am truly thrilled to be traveling to San Francisco to co-present a study about social media education in the college classroom.

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Web Round Up: Social Media Education Videos, Google News Labs, and Link Building

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Summer is a great time for finding new resources to share with students in the classroom. And with that in mind, I want to share a few readings and resources you may find useful to use this fall in your classes, or just may want to stay on top of.

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Why PitchEngine is Great For Teaching the Social Media News Release

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In my Writing Across Platforms class, students write a news release for the social web. We have used PitchEngine to help students learn the web features that can bolster a news release.

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