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This post is part 2 in a two-part series on how I currently teach social media metrics and social listening. You can see the previous post, which provided a spreadsheet that I use to empower students to track metrics for the social media accounts they manage in my social media class (2016 syllabus; and all articles about this class).
We’ll be using that same spreadsheet, though a different section of it, in this blog post. You can access it here.
In this post, we’ll discuss Microsoft Social Engagement and how I integrate it into the the social media class so students can engage in social listening.
Continue reading How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2) →
This post may contain affiliate links. Please read my disclosure for details.
Thinking About How We Teach Social Media Metrics and Analytics
In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many others. Access to industry tools is cost prohibitive for many universities, making it difficult for us as educators to prepare our students for this aspect of their careers.
Continue reading An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2) →
A Social Media Education Blog by Matthew J. Kushin, Ph.D.