Getting students to think about smartphone addiction (cell phone addiction lesson plan)

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Cell Phone Addiction

“Cell phone addiction” is a strong term that may or may not be appropriate to describe our current obsessions with our phones. But, now that I have your attention, I think it is important to bring into the classroom a discussion of the wider, perhaps unseen and perhaps deleterious, implications of cell phone culture in today’s society.

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Here’s My Communication Research Class Assignment on Analyzing Media Placement

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Why a Communication Research Class Quantitative Content Analysis Assignment?

In my opening post to the Spring 2018 semester, I reviewed several new assignments and activities I will be bringing into my classes this semester.

In this post, I will discuss the quantitative content analysis assignment that students will complete in my COMM 435 Communication Research course. The project simulates an analysis of earned media placement.

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What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates

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I hope that everyone had a relaxing and rejuvenation winter break.

I’m going to kick off Spring 2018 with something I like to do on this blog at the start of the semester: Offer a preview of some of the changes and updates I’m making to my classes (Here are all past “What’s Changing” blog posts). Some of the things I will share below are items that I have blogged about recently. However, most of these items are new topics that I I hope to expand upon with blog posts during the course of the semester.

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Fall 2017 Strategic Campaign Client Presentations: Reflections and Learning Opportunities

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This semester, my COMM 470 Strategic Campaigns students had the opportunity to take on an international non-profit as a client. That non-profit was Children of Uganda.  Children of Uganda seeks to give a hand up to women and children in Uganda. Among its efforts, Children of Uganda helps put Ugandan children through school and provides micro-funding for income generating projects for Ugandan women.

It was an amazing learning opportunity to partner with the passionate and dedicated team at Children of Uganda. It was very inspiring for me. And I believe it was for the students as well.

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Teaching Students to Create an Online Personal Branding Strategy: Personal Brand Exercise for Students

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Online Personal Branding

Lately, there’s been a lot of buzz about Mark W. Schaefer’s new book: Known: The handbook for building and unleashing your personal brand in the digital age. For example, Ai Addison Zang reviewed it.

[Read book reviews I’ve written about Schaefer’s other books: Return on Influence and Born to Blog]
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What I learned from hosting a Facebook live interview

This year, the social media committee of the Public Relations Division of AEJMC wanted to make some changes in how we conduct our interviews with senior faculty and practitioners.

For several years, interviews have been published on the PRD blog in written format. We thought it would be fun to put a fresh spin on things.

Ai Zhang, who hosts an awesome Facebook Live show “Classroom Without Walls: Using Technology to Reimagine Education,” suggested using Facebook Live to conduct the interviews.

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My Public Relations Class Participated in the Ketchum Mindfire Challenge. Here’s How It Helped.

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Public Relations Class Activities with the Ketchum Mindfire Challenge

Last semester, my Principles of PR class had the opportunity to participate in the Ketchum Mindfire Challenge for the first time.

The program was a great learning experience for students and a ton of fun. From what I understand, the program has been around for several years. But, after slowing down for a few years, Ketchum has been working recently to re-build it.

Still, I haven’t heard many professors talking about the program. So I want to give an overview how it works and how I used it in my class last spring.

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A Social Media Education Blog by Matthew J. Kushin, Ph.D.