Web Round up: Tools, Academic News, and Zuck’s status update on Web Freedom

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Wow! Spring break has flown by! I can’t believe it is Friday already! While my spring break has been mostly dedicated to catching up on work or trying to get ahead on projects, I took some time to relax and got out and hiked with Scout on Tuesday during our first day of truly nice weather this year (Instagram photos below and to the right of course :) ).

Today’s post is a quick look at some great articles from around the web I’ve been reading over the past week or so that you may have missed.

Thanks so much to the wonderful people on Twitter who shared many of these – you are my go to source for news!

Social Media Tools:

29 Social Media Tools Recommended By the Pros by the always instructive Social Media Examiner

50 Top Tools for Social Media Monitoring, Analytics, and Management by Social Media Today

The (Potential) Pitfalls of Social Media Tools

Duck Dynasty, Amazon Show The Pitfalls Of Big Data – Highly recommend! This article cautions us about relying too much on the info we gather about audiences on social media tools when it comes to informing our decisions. We forget that the audience on social media is not representative of the wider population, and more specifically, our target audience. Reminds me of a lesson I learned in my first research methods class about sampling. :)

Academia News and Issues

Lost faculty job offer raises questions about negotiation strategy – Super interesting look at job negotiation and the issues surrounding it. This article tells the story of how negotiating a tenure-track position for one faculty backfired when a university pulled the offer. With job negotiating such a complex and difficult task, this is certainly worth a read.

What Should Students Call Their Professors? – This one raised quite the discussion on my Facebook page among faculty friends. The opinions were diverse. I think the article makes a great point that many students simply don’t know what to call their professors due to the wide array of persons teaching them, from graduate students, to MAs, to Ph.Ds., and so forth.

Zuckerberg on Internet Freedom

Lastly, Mark Zuckerberg posted the following on his Facebook page as a status update I thought I’d share. Though it doesn’t relate to the above, it is noteworthy. Reactions have been mixed, with some calling Zuckerberg a hypocrite given his company’s focus on collecting and using information to market to individuals. Here is his status update (I copied and pasted it):

As the world becomes more complex and governments everywhere struggle, trust in the internet is more important today than ever.

The internet is our shared space. It helps us connect. It spreads opportunity. It enables us to learn. It gives us a voice. It makes us stronger and safer together.

To keep the internet strong, we need to keep it secure. That’s why at Facebook we spend a lot of our energy making our services and the whole internet safer and more secure. We encrypt communications, we use secure protocols for traffic, we encourage people to use multiple factors for authentication and we go out of our way to help fix issues we find in other people’s services.

The internet works because most people and companies do the same. We work together to create this secure environment and make our shared space even better for the world.

This is why I’ve been so confused and frustrated by the repeated reports of the behavior of the US government. When our engineers work tirelessly to improve security, we imagine we’re protecting you against criminals, not our own government.

The US government should be the champion for the internet, not a threat. They need to be much more transparent about what they’re doing, or otherwise people will believe the worst.

I’ve called President Obama to express my frustration over the damage the government is creating for all of our future. Unfortunately, it seems like it will take a very long time for true full reform.

So it’s up to us — all of us — to build the internet we want. Together, we can build a space that is greater and a more important part of the world than anything we have today, but is also safe and secure. I’m committed to seeing this happen, and you can count on Facebook to do our part.

 

I hope you’ve had a great spring break!

-Cheers!

Matt

Google Scholar Tutorial: Power User’s Guide: Research Recommendations (3 of 3)

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Google Scholar Tutorial: Part 3 – Getting the Most From Research Recommendations

This is the third and final post on what’s been a popular Google Scholar Tutorial on becoming a Google Scholar power user.

This post about the Recommendations feature comes last because you must have a Google Scholar profile in order to use it.

In past blog posts, I’ve written about great ways to find research articles for your literature review. Specifically, I’ve talked about using Google Scholar search, and the Mendeley search option.

Google Scholar recommended research is another way of finding research articles that I’m loving. It is super easy to use and I’ve found tons of articles I wouldn’t have found before. As you recall, these recommendations are based on your citations – in other words, what you’ve published online. So of course they are going to be tailored to your research interests.

Google Scholar recommendations
Click to enlarge.

If you have your Google Scholar profile set up, Google Scholar will recommend new research articles to you based on your publications. So the recommendations are almost always super relevant and helpful for future studies!

To access these, go to scholar.google.com and click “My Updates” at the top.

Also, Google Scholar will often list the most recent recommendations under the search bar at scholar.google.com. You can get the rest by clicking “see all updates” (see photo above)

Here are my recommended articles today:

Click to enlarge.
Click to enlarge.

Tailored scholarly article recommendations – what could be better?

Hope you enjoyed this series of posts on Google Scholar! If you did, please share this post!

Other articles in series:

-Cheers!

Matt

Google Scholar Tutorial: Become A Google Scholar Power User – Scholar Profiles (Post 2 of 3)

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Google Scholar Tutorial: Part 2: Using Scholar Profiles

Thanks to everyone who read my first post in this three-part tutorial on becoming a Google Scholar Power User:  advanced features of Google Scholar search.

If you haven’t read it, check it out. If you have, let’s get started with part 2! Here we go! (Note: Post #3 is also available now)

To get the most out of Google Scholar, including the library feature discussed in the last post, you’ll need a Google Scholar profile. If you don’t have one, I highly recommend setting one up. Here’s why:

How to Create a Google Scholar Profile

A Google Scholar profile has many benefits. It is a public profile that provides author photo, institutional affiliation and contact information, and importantly an interactive list of all articles a particular scholar has published. (Get started with Google Scholar profiles). Google Scholar automatically populates your list of research articles by associating your name with articles it has indexed. You can also add co-authors, and keywords for your research agenda.

Click to enlarge. A look at my Google Scholar Profile
Click to enlarge. A look at my Google Scholar Profile

Why Have a Google Scholar Profile

Here are 8 great benefits of a Google Scholar Profile:

1) Help people find your work. Remember that author feature I discussed int he previous post? Google Scholar search results allow searchers to click an author’s name to see what else they’ve published. This links directly to your Google Scholar profile with the list of all your research articles. If you have a website/blog, you can add a link so people can connect with you.

2) Track Citations of Your Work. What’s really great, is your Google Scholar profile summarizes some really informative stats.

This includes the number of citations for each article you’ve published, and up to date summary statistics across time. For example, here is my Google Scholar profile.

These numbers are helpful to have! For example, when doing my mid-tenure review, I provided a brief context / explanation of each publication I had (this was a recommendation made to me by a faculty member). The purpose was to provide an explanation of the significance of the work, and how it related to my research agenda. I noted the # of citations particular publications had received according to Google Scholar.

3) Follow New Citations. You can easily follow new citations of your work, and get Google Alerts emails when articles are published that mention your published works. This is great to know who is citing you, the impact your work is having, as well as finding articles related to your research interest that you may want to read.

4) Follow New Article. Have something in press and want to know when it is published? Go to your profile and click “Follow new articles.” You’ll get an email alert when the time comes!

5) Library. As discussed in the previous post on Google Scholar, you need a profile to use this feature. See explanation in last post.

6) Recommendations – Having a Google Scholar profile enables you to get recommendations. I’ll discuss those in our next post.

7) Easily Find The Work of Your Favorite Scholars You can see the work of scholars whose research you enjoy by searching an authors name in Google Scholar search, or directly from your profile page (assuming they have a Google Scholar profile).

8) Follow Favorite Scholars. Want to get alerts every time a particular scholar publishes something new? Go to their scholar profile and click “follow new articles.” You’ll get an email alert every time they publish something. You can also follow new citations of their work, to receive emails every time someone cites their work.

Next Moves

Google Scholar Tutorial: Become a Google Scholar Power User (Part 1 of 3)

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Google Scholar Tutorial

This is Part 1 in a 3-part Google Scholar tutorial to help you become a Google Scholar Power User.

I love Google Scholar. It is useful for not only your research agenda, but also it is a tool to teach your students about.

When teaching students about finding academic research, no discussion is complete without Google Scholar. In fact, I tell my students this is my go to source… though I’m sure the library probably wouldn’t be happy to hear that.

Google Scholar’s primary purpose is as a search engine for scholarly articles. Simply goto: scholar.google.com and search for an article title, subject (e.g., a theory, construct), keyword, or author.

There’s much more to GScholar than a simple search. GScholar has some little known (and some very new!) features that are very useful. Here’s how to become a Google Scholar Power User, Part 1 – Advanced Search Features: (See: Post #2 in this series on Google Scholar Profiles).

Great Benefits!

It works just like Google, but it indexes academic publications. Many libraries are linked with Google Scholar, such that if you search Google Scholar and an article comes up that your school library has, you can access it directly through your search engine results. (While this often happens automatically when on campus, you can find out if your library has the article when away from campus as well. Go to your settings, click library, and do a search for your universities library. Then click save).

Google Scholar Advanced Features:

1) Advanced Article Access on Google Scholar

Another great benefit is that sometimes articles are hosted online in various places, and you can find access to those articles that you would otherwise not have access to through your library.

Identifying this access is easy. To the right of the search result, you will see [PDF] available from XYZ or [HTML] available from. For an example, here is a search for my own research .  Notice how the “Getting Political on Social Network Sites” is available as HTML from the online journal First Monday.

Example of Google Scholar Search Results. See explanation of features below.
Example of Google Scholar Search Results. See explanation of features below. Click this image to enlarge it.
2) More Access Options

See an article that you want to get access to, but your library doesn’t have it and you don’t see a PDF version offered in the search results? Click “## versions” directly under the search result description. Sometimes, the primary result that Google shows does not provide access to the article, but alternative versions do. By clicking “## versions”, you may find that another version of the article is available online.

3) Related Articles

When conducting research, we’re often looking for research on a particular theory, construct, etc. So, if we find an article that fits our search goals, wouldn’t it be great to see what other articles are similar? The “Related Articles” link under the search entry does just that. For example, if I find an article on agenda setting in social media in a search result, and want to see more like it, rather than try a new search query, I’ll click “related articles” under the article I like for a whole host of articles related to agenda setting on social media.

4) Google Scholar Cited By Function

The cited by feature offers a similar benefit to the “related articles” feature. It is very helpful because you can see who has cited this work. Why is that great? Because if the article you have found is of interest, likely those works that cited it are related and may be helpful! More so, they may have built on that study and thus their theory and findings may provide more recent insights and advancements to the topic you’re studying.

5) More Articles By Author on Google Scholar

If you want to see more articles by a specific author, click an author’s name (such as my name in the example above). This will take you to the author’s profile on GScholar (if they have one) where you can see all the articles they’ve published. This is something I’ll discuss more in a future post.

6) Google Scholar Citations

Want the APA or MLA citation format for the article in your search result? Click cite. A window pops up and you can choose the citation you need. Quick. Easy. Super helpful. You can also import into particular format styles.

7) Google Scholar Library

This is a new feature and one I just discovered. It works sort of like how Mendely lets you create a library of articles. You need a Google Scholar account to use this feature – which is of course free and connected to your Google account.

What you get, is an online custom list of articles. When you enable Library, you are asked if you want to import all articles you’ve cited. That is, Google indexes all the articles you have cited in the online publications Google has associated with you.

To access your library click “My library” at scholar.google.com. To add articles to your library, in a search result, you can click “save” to save that article directly from search results into your library.

It seems the deleting articles requires you to click on them individually and then click delete. I found no mass editing.

You can set up labels to organize articles into categories. For example, I may have a label “politics” another “social networks” and another “blogs.” By clicking an article in your library, then clicking the ‘labels’ drop down you can create and select labels.

This is a brand new feature and it has a lot of potential. Given that I’m a big Mendeley user, the library feature may be redundant. But I’m going to play with it and see if it has added benefit. I do like the idea that it provides direct access to articles available online.

Here is the How to and FAQ of Google Scholar Libraries 

More Google Scholar Tips

The next 2 posts in this Google Scholar Tutorial go beyond the basics of Google Search search results into Recommendations and Google Profiles. Check them out:

  1. Post #2 Scholar Profiles.
  2. Post #3 Scholar Recommendations

What I’m reading: Creatively Canceling School; The Future of Organic on Social Media

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Hello from snowy West Virginia!

We’re facing over a foot of snow here for sure. Our driveway is measuring 18 inches! Though I’ve got a ton of projects to work on and a puppy who is getting restless since the snow is too tall for her to get outside (see Instagram photos on the column on the right, and below), I want to take a quick minute before strapping my snowshoes on to share a few articles from around the web.

Just for Fun

Well, school is canceled for us today. Though the announcement from Shepherd University wasn’t quite as creative as the Durham Academy’s cancellation in Durham, NC.

Continue reading What I’m reading: Creatively Canceling School; The Future of Organic on Social Media

What is The Future of Content Marketing in 2014?

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As I discussed on this blog, 2013 was to be the year of content marketing. (Here are all my posts on content marketing)

Recently, Gary Shirr (@ProfessorGary) brought up an interesting point in a discussion post he made to the Teaching Social Media Marketing LinkedIn group I’m a part of. It got me thinking quite a bit.

Continue reading What is The Future of Content Marketing in 2014?

The Super Social Super Bowl? Great Reads You May Have Missed

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Another week is almost over.  This weather has really made it challenging to get in the flow of the semester. Classes were canceled on Monday, and school didn’t open until Wednesday at noon. I want to take a quick minute to share some great reads from the week:

Super Social

The big talk this week has, of course, been about the social media and the Super Bowl. Here are a list of great articles I came across about how brands used social media for the big game:

Before

PRNewser’s Study: Doritos, M&Ms, and more score perception bumps with super bowl previews – As we know, brands now release their big super bowl ads before the game. What is the effect? This article explores.

Strategy

audi_snapchat

Fast Company had a great article looking at Audi’s plan for the big game. While many were talking about the dog commercial, what went unnoticed by many was Audi being an early adopter of using Snapchat for advertising. From the reactions I saw via Twitter, people seemed to enjoy Audi’s Snapchat photo memes.  Missed them? They were only around for 24 hours (unlike the 10 second limit for interpersonal messages). These messages were unbranded, and not related to cars. Here is one review. Personally, I applaud Audi for trying something new and different!

Winners and Losers

But the big question is often who are the “winners” and “losers” after all is said and done? Opinions of course vary, but you’ll see some trends emerge on these articles.

PR Daily’s “Social media ups and downs for Super Bowl advertisers” –

Marketing Land’s “25 Most Fantastic Social Media Updates From Brands During the Super Bowl

And The Metrics?

Here are some interesting stats from AllTwitter, including noting that game-related Tweets increased by 800,000 from last year.

And Media Bistro put together an insightful infographic of the social chatter, including a look at sentiment for different brands.

So what was my favorite Super Bowl ad? Putting everything aside, I have to say… Radio Shack’s #InWithTheNew 80s giveaway.

Really!?

http://www.youtube.com/watch?v=oUwwZHdx6SU

Talk about the 80s in your ad (oh, nostalgia! My love for the 80s is only eclipsed by my love for the 90s), give away a table-top Pac Man arcade (I spent many of my high school years saving up for one of these only to never get a chance to buy it!) via Twitter to increase engagement, and you’ve got my attention. Doesn’t that make them the big winner? No. I’m not sure what Radio Shack’s future is… they tried to rebrand themselves to “The Shack” just a few years ago. And I honestly don’t know how long they’ll be around. But I loved the commercial… but it looks like despite my Tweet, I didn’t win that arcade game.

Maybe next year!

That’s all for now! I am hoping for warmer weather and less snow in the coming weeks. Though if my WeatherBug app is correct, I won’t get what I wished for. :P

-Cheers!

Matt

A Social Media Education Blog by Matthew J. Kushin, Ph.D.