Tag Archives: social media

What’s Changing? A look at my Social Media Class for Fall 2016

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And we’re back…

Summer flew by as it always seems to. It was such a pleasure to see all the talented and motivated familiar faces and make new connections at AEJMC. I got to see many innovative educators whom I admire and whose work I follow. I had an amazing time starting my role serving as the Director of ICBO One Global Digital Strategy for the partner organizations of the International Congress of Behavioral Optometry and traveling to Australia as part of that project.

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Book Review: Alone Together by Sherry Turkle

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Alone Together: Why We Expect More From Technology and Less From Each Other by Sherry Turkle is not the sort of book I tend to review on this blog. I usually talk about books that you might find useful to integrate in university classes aimed at teaching about professional uses social media and related subject.

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A Look at My Social Media Content Strategy Assignment

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Several weeks ago I mentioned that a big change in my Comm 322 Social Media class this semester (syllabus), is that students will be working to create the social media for our department’s Twitter, Instagram, and a brand new blog.

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What is The Future of Content Marketing in 2014?

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As I discussed on this blog, 2013 was to be the year of content marketing. (Here are all my posts on content marketing)

Recently, Gary Shirr (@ProfessorGary) brought up an interesting point in a discussion post he made to the Teaching Social Media Marketing LinkedIn group I’m a part of. It got me thinking quite a bit.

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“Social Media and Mobiles” Social Media and Politics Research Published!

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I hope everyone is staying warm! Here in the Eastern Panhandle of West Virginia, we’ve got some terribly cold weather heading our way tonight!

I want to take a moment to share some news from the research side of my life in academia. 🙂 As you know, I research social media and civic and political participation.

I’m very excited because this past Friday, my latest co-authored study was published online in the journal New Media and Society.

This study, “Social Media and Mobiles as Political Mobilization Forces for Young Adults: Examining the Moderating Role of Political Expression in Political Participation,” is an extension of our earlier articles: “More harm than good? Online media use and political disaffection among college students in the 2008 election” (2013) in the Journal of Computer-Mediated Communication, and 2010’s Mass Communication & Society piece, ““Did social media really matter? College students’ use of online media and political decision making in the 2008 election.”

Social Media and Mobiles really seeks to further investigate the seemingly important role of online political expression (such as posting political videos to YouTube, Tweeting about politics, or posting to Facebook, etc.) in political participation. Particularly, the study looks at what role online expression may play in moderating any effects of political media use on participation. Additionally, this study investigated political smart phone app use, something not investigated in the prior two studies.

Here is the abstract:

A web survey of college students was conducted to examine whether online political expression moderates the effects of political media use on political participation. Results showed that online political expression enhanced the effects of political mobile apps, traditional offline and online media, and social media on political participation. Implications are discussed for a mobilizing role of online media in the democratic process for young adults.

You can see my other posts on social media research.

Cheers!

Matt

photo CC zoonabar

Upcoming Events: Speaking on Social Media and Democracy

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I am very excited!  Tomorrow, April 30th, I will be traveling to Washington, DC to participate as a U.S. Speaker and Specialist in the United States State Department’s Bureau of International Information Programs (IIP). This amazing program, which I had the honor of participating in last year, provides informational outreach around the world.

This engagement will be in partnership with the U.S. Embassy in Bratislava in the Slovak Republic. I will have the pleasure of speaking via video conference with students in Slovakia. The subject I will be speaking on is the rise of social media as a tool for democratic participation, my area of research expertise.

I recently had an opportunity to speak on a similar topic to the Rotary Club of Shepherdstown West Virginia. However, my presentation to the IIP will be focus more on my recent and forthcoming publications.

Thinking over the many changes we’ve seen in social media and political campaigns in the last few years, I’m excited to share some new thoughts and preliminary findings from our 2012 election survey.

I hope everyone’s semester is coming to a close in a relaxing and non-chaotic fashion as possible!

-Cheers!
Matt

photo: CC y robposse