Tag: social media assignments

How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2)

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This post may contain affiliate links. Please read my disclosure for details. This post is part 2 in a two-part series on how I currently teach social media metrics and social listening. You can see the previous post, which provided a spreadsheet that I use to empower students to track metrics for the social media […]

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An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

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This post may contain affiliate links. Please read my disclosure for details. Thinking About How We Teach Social Media Metrics and Analytics In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many […]

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A Look at My Social Media Content Strategy Assignment

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This post may contain affiliate links. Please read my disclosure for details. Several weeks ago I mentioned that a big change in my Comm 322 Social Media class this semester (syllabus), is that students will be working to create the social media for our department’s Twitter, Instagram, and a brand new blog.

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Personal Branding Activity: Talking to students about how they present themselves online

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February 26, 2013 Over the past few years I’ve noticed an increase in how much students are thinking about how they present themselves online, their professional online identity. This is good news because according to a CareerBuilder survey, 37% o…

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