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In my Writing Across Platforms class, students write a news release for the social web. We have used PitchEngine to help students learn the web features that can bolster a news release.
Continue reading Why PitchEngine is Great For Teaching the Social Media News Release
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If he were alive today, would Ernest Hemingway be great at writing Tweets?
I like to think that he would. After all, he is attributed with writing the famous 6-word novel: “For sale: baby shoes, never worn” (though his authorship of the story is speculation).
Continue reading Teaching College Writing Using the Hemingway App
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I teach Comm 335 Writing Across Platforms (see syllabus), a class that in part looks at writing news releases and other content for the web. One tactic we talk about is creating Tweetable content for our social media releases assignment. PitchEngine – the social news release website we use for this assignment – enables users to write ‘quick facts’ that readers can Tweet.
So when I saw today a similar, more streamlined approach used by the Pew Internet project in their reports, I had to make a quick blog post about it. I was reading the Cell Phones, Social media, and Campaign 2014 report when I stumbled across this.
Continue reading You Can Tweet a Quote Directly From a Pew Report
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This post is long overdue!
Several weeks ago, I wrote about the importance of teaching content marketing in the college Communication or Business writing class today. I followed up with a post about Search Engine Optimization and an activity for introducing students to the importance of keyword research using Google Trends. I promised a follow up brief activity with Google Keywords Adwords Tool. Then the end of the semester and life ganged up on me! I realized I needed a full post just to talk about Keyword Competition, using my own website title as an example.
Continue reading Teaching Keyword Competition with Google Adwords (Activity)
