Tag: social media measurement

What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media Class

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This post may contain affiliate links. Please read my disclosure for details. Today is the first day of the fall 2017 semester. As many of you know, this past summer was an especially exciting and busy one for me with the birth of my daughter! Since becoming a dad, I’ve learned a ton about time […]

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An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

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This post may contain affiliate links. Please read my disclosure for details. Thinking About How We Teach Social Media Metrics and Analytics In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many […]

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The Super Social Super Bowl? Great Reads You May Have Missed

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This post may contain affiliate links. Please read my disclosure for details. Another week is almost over.  This weather has really made it challenging to get in the flow of the semester. Classes were canceled on Monday, and school didn’t open until Wednesday at noon. I want to take a quick minute to share some […]

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