Category Archives: Classes

Classes, Social Media, Teaching Social Media

What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media Class

2 Comments

This post may contain affiliate links. Please read my disclosure for details.

Today is the first day of the fall 2017 semester.

As many of you know, this past summer was an especially exciting and busy one for me with the birth of my daughter!

Since becoming a dad, I’ve learned a ton about time management and still have a ton more to learn. I know it is going to be a bit more of a challenge to keep up with this blog in the semester ahead. But I am going to work hard to keep the posts coming. I have a lot of ideas for posts that I didn’t get to last semester, including discussing Ketchum’s Mindfire program, a personal branding assignment based on Karen Freberg’s book “A Roadmap to Teaching Social Media,” an exercise I did about Katy Perry and influencers, and the new message map activity my campaigns students did last year.

For now, I’d like to stick with a tradition on this blog by provide a brief overview of some new plans for the upcoming semester. Here’s a look at my social media class [all blog posts about that class] for fall 2017.

Continue reading What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media Class →

Classroom Activities and Exercises, Communication Research

Teaching Basic Social Network Analysis of Instagram and Twitter Data Using Netlytic.org (Post 4 of 4)

Leave a comment

This post may contain affiliate links. Please read my disclosure for details.

Teaching Social Network Analysis with Netlytic.org

This is post #4 in a four part series about a new assignment that I used this semester in my Communication research class (all posts on that class).

That assignment is a 3-part social media analytics project. Each part is related but unique, allowing students to pick up a new skill set. In this post we’ll discuss part 3 of the assignment. If you haven’t read the assignment overview post, and the earlier post about pivot tables in Excel or my other post on this assignment about Microsoft Social Engagement,  I encourage you check those out.  In the first post, you will see a copy of the assignment that is discussed below.
Continue reading Teaching Basic Social Network Analysis of Instagram and Twitter Data Using Netlytic.org (Post 4 of 4) →

Classes, Communication Research

Teaching Students to Analyze social data with Microsoft Social Engagement: Social Media Analytics Assignment (Post 3 of 4)

Leave a comment

This post may contain affiliate links. Please read my disclosure for details.

This is post #3 in a four part series about a new assignment that I’m using this semester in my Communication research class (all posts on that class).

That assignment is a 3-part social media analytics project. Each part is related but unique, allowing students to pick up a new skill set. In this post we’ll discuss part 2 of the assignment. If you haven’t read the assignment overview post, and the post about pivot tables in Excel, I encourage you to do so before proceeding. In the first post, you will see a copy of the assignment that is discussed below.
Continue reading Teaching Students to Analyze social data with Microsoft Social Engagement: Social Media Analytics Assignment (Post 3 of 4) →

Classes, Communication Research, Teaching Social Media

Teaching Students to Analyze Twitter data with Excel pivot tables: Social Media Analytics Assignment (Post 2 of 4)

2 Comments

This post may contain affiliate links. Please read my disclosure for details.

In my last post, I discussed a new assignment that I’m using this semester in my Communication research class (all posts on that class).

That social media analytics project assignment contains 3 parts. Each part is related but unique, allowing students to pick up a new skill set. In this post, post 2 of 4 in the series I’m writing about this assignment, we’ll discuss part 1 of the assignment. If you haven’t read the assignment overview post, I encourage you to do so before proceeding. There you will see a copy of the assignment discussed in the below post.
Continue reading Teaching Students to Analyze Twitter data with Excel pivot tables: Social Media Analytics Assignment (Post 2 of 4) →

Classes, Communication Research

The New Social Media Analytics Assignment for my Comm Research Class (Post 1 of 4)

4 Comments

This post may contain affiliate links. Please read my disclosure for details.

A few months ago I wrote about how students in my social media class were using Microsoft Social Engagement to track metrics and do some social listening. At the time, I said I’d follow up with a post about how we were using the software in my communication research class. Well, the time has come! But, this post will do more than dive into how we are using Microsoft Engagement in my class. It will share with you a whole new project my research students are doing.

This is post #1 in a 4 part series on a new assignment my students are working on in my communication research class. The assignment spreads over several weeks with a good amount of time in class working in the computer lab. The project is the result of continued and ongoing efforts I’ve been making in a few classes to enhance student education in social media analytics. The project replaces the sentiment analysis assignment I wrote about a few years ago.
Continue reading The New Social Media Analytics Assignment for my Comm Research Class (Post 1 of 4) →

Classes, Classroom Activities and Exercises, Social Media, Teaching Social Media

How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2)

7 Comments

This post may contain affiliate links. Please read my disclosure for details.

This post is part 2 in a two-part series on how I currently teach social media metrics and social listening. You can see the previous post, which provided a spreadsheet that I use to empower students to track metrics for the social media accounts they manage in my social media class (2016 syllabus; and all articles about this class).

We’ll be using that same spreadsheet, though a different section of it, in this blog post. You can access it here.

In this post, we’ll discuss Microsoft Social Engagement and how I integrate it into the the social media class so students can engage in social listening.

Continue reading How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2) →

Classes, Classroom Activities and Exercises, Social Media, Teaching Social Media

An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

1 Comment

This post may contain affiliate links. Please read my disclosure for details.

Thinking About How We Teach Social Media Metrics and Analytics

In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many others. Access to industry tools is cost prohibitive for many universities, making it difficult for us as educators to prepare our students for this aspect of their careers.

Continue reading An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2) →