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Lately, I’ve been writing about the importance for students to learn more about paid social media as part of the media mix.
In the below post, I’m going to share a new in class activity I did this semester in my COMM 322 Social Media class [see all posts about the class | see past class syllabi] to help students further explore paid social media.
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This is post 2 in a two-part series about teaching PPC Ad Writing with Stukent Mimic Intro. PPC Ads are also known as search engine marketing ads. See Post 1 which introduces how to use the Stukent Mimic Intro Simulator in class to teach search engine marketing / teach PPC Ad writing.
In the first post in this 2-part series, I introduced why I taught PPC advertising in my Writing Across Platforms Class. I discussed the Mimic Intro PPC ad simulator by Stukent, which is a classroom simulator for teaching search engine marketing.
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This is post 1 in a two-part series about teaching Stukent Mimic Intro PPC Ad Writing. After reading this post, see post 2 where I provide a Stukent Mimic Intro PPC Ad Writing Assignment and review Mimic Intro performance results. PPC ads are also known as search engine marketing ads. Stukent is a search engine marketing class simulator.
Last spring I decided to try something new with my Writing Across Platforms class: Teach PPC Ad Writing with the Stukent Mimic Intro simulator.
These past few semesters we have witnessed the rising importance when it comes to PR. With that, I’ve been seeking ways to bring paid into my classes. It is hard to do this, of course, without a class client and a budget. And sometimes that isn’t reasonable given the structure of a class.
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Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” blog posts from past semesters, I’m surprised to see that I’m not changing a whole lot this year. Still, some fun things are in the works:
Continue reading What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!
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Last Friday, April 13, I had a wonderful opportunity to participate with Kathleen Stansberry on a webinar about social network analysis basics. The focus of the call was to introduce strategic communication and social media professors to social network analysis.
Continue reading Missed the Social Network Analysis Basics Webinar? Here’s How You Can Watch It
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In my last post, I talked about so-called cell phone addiction. I provided a cell phone addiction lesson plan that I did last semester in my social media class. That cell phone addiction worksheet and activity was aimed at building a discussion about some of the concerns that social commentators, health care professionals, and former employees of tech companies have raised regarding the negative side of smartphones and social media.
In this follow up post, I will share an extra credit opportunity I created to empower students to choose to not use their smartphones during class.
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“Cell phone addiction” is a strong term that may or may not be appropriate to describe our current obsessions with our phones. But, now that I have your attention, I think it is important to bring into the classroom a discussion of the wider, perhaps unseen and perhaps deleterious, implications of cell phone culture in today’s society.
