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A few months ago I wrote about how students in my social media class were using Microsoft Social Engagement to track metrics and do some social listening. At the time, I said I’d follow up with a post about how we were using the software in my communication research class. Well, the time has come! But, this post will do more than dive into how we are using Microsoft Engagement in my class. It will share with you a whole new project my research students are doing.
This is post #1 in a 4 part series on a new assignment my students are working on in my communication research class. The assignment spreads over several weeks with a good amount of time in class working in the computer lab. The project is the result of continued and ongoing efforts I’ve been making in a few classes to enhance student education in social media analytics. The project replaces the sentiment analysis assignment I wrote about a few years ago. Continue reading The New Social Media Analytics Assignment for my Comm Research Class (Post 1 of 4)→
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HubSpot Academy Certifications in the Classroom
Long-time readers of this blog know that I use the Hootsuite University certification program in my social media class.
Having students complete industry certifications are a great way to get students gaining hands-on experience with industry tools. Also, they extend the classroom and free up more time in class because many of the certification programs are self directed. That means, students complete them on their own time via following video demonstrations or lectures and completed a certification test or quiz outside of the classroom.
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Are my classes suffering from ‘assignment creep?”
I’ve been thinking about this concept a lot lately as I’ve been teaching some of the same courses for the past few years.
You’ve probably heard of “feature creep.” A quick search of Google reveals this definition from Wikipedia:
“Theongoing expansion or addition of new features in a product, such as in computer software. These extra features go beyond the basic function of the product and can result in software bloat and over-complication rather than simple design.“
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Review of Connected: How Your Friends’ Friends’ Friends Affect Everything You Feel, Think, and Do by Christakis & Fowler
We’ve all heard of six degrees of separation. The idea, proven through the research of Stanley Milgram, is that any one person is connected to another through 6 or less other individuals. (If you’d like to see this idea in action, play Six Degrees of Kevin Bacon where you can find if any actor is connected to Mr. Bacon through 6 degrees or less). But to how many degrees of separation does one person influence others? Here’s a hint. It’s not 6.
We’ll be using that same spreadsheet, though a different section of it, in this blog post. You can access it here.
In this post, we’ll discuss Microsoft Social Engagement and how I integrate it into the the social media class so students can engage in social listening.
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Thinking About How We Teach Social Media Metrics and Analytics
In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many others. Access to industry tools is cost prohibitive for many universities, making it difficult for us as educators to prepare our students for this aspect of their careers.
A Social Media Education Blog by Matthew J. Kushin, Ph.D.
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