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Surveys are a common method uses in communication research class projects. Since I started teaching this class at Shepherd University, I’ve added a fun, cool feature that really brings the survey data collection process to life!
Continue reading Using iPads for Survey Data Collection in the Communication Research Class
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In my Writing Across Platforms class, students write a news release for the social web. We have used PitchEngine to help students learn the web features that can bolster a news release.
Continue reading Why PitchEngine is Great For Teaching the Social Media News Release
I’ve been thinking a lot about how to improve teaching social media metrics and monitoring. This is something that I have never quite been satisfied with in my classes. I think a big reason for this is because we don’t have access to a lot of real-world metrics for students to learn on. I’ve tried to overcome this limitation in a few ways. But none of them have been completely satisfactory. Here’s what I’ve tried:
Continue reading Teaching Social Media Metrics: A Professor’s Frustration
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I’ve read several of Mark Schaefer’s books – Born to Blog (see my review) and Toa of Twitter. And I’ve loved them all. Return on Influence is no different.
Continue reading Book Review: Return on Influence by Mark Schaefer
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If he were alive today, would Ernest Hemingway be great at writing Tweets?
I like to think that he would. After all, he is attributed with writing the famous 6-word novel: “For sale: baby shoes, never worn” (though his authorship of the story is speculation).
Continue reading Teaching College Writing Using the Hemingway App
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The semester is underway!
I have shared select syllabi every semester since I started this blog. A lot of people contact me asking me for my syllabi and for class assignments. And thus I am happy to continue the trend. You can find all past syllabi from the menu on the left! I’m so glad that folks enjoy these and find them useful!
Continue reading Syllabi Spring 2015: Communication Research and Writing Across Platforms classes
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There has been a lot of talk in recent months about the decline of Facebook’s popularity, particularly among teens and young adults. Coupled with that, Facebook announced that there will be a sharp decline in brand page content showing up in News Feeds starting January 2015.This begs the question, should we still teach students to write for Facebook?
Continue reading Why I’m Still Teaching My Students to Write For Facebook… Despite Everything