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When I was in college, I remember watching “Merchants of Cool,” a PBS Frontline documentary chronicling the strategies marketers use to appeal to the elusive teenage demographic.
Continue reading Social Media Documentary Recommendation: Generation Like
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Happy start to the semester!
I want to quickly provide an update on my plans this fall as we are jumping right into classes here at Shepherd University. Longtime readers know that I like to start the semester by highlighting fun changes to my classes as I constantly work to improve the education I provide my students.
Innovation, experimentation, and iteration are at the heart of what we do as educators. So the beginning of the semester is an exciting “rubber meets the road” time for all of us.
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I just got back from an amazing #AEJMC15 conference in San Francisco.
There, my colleagues and I had the pleasure of presenting our study, “Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success,” as the top paper in teaching pedagogy in the Public Relations Division. I had the pleasure of working with some truly awesome social media professors!
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#AEJMC15 is just around the corner! This year I am truly thrilled to be traveling to San Francisco to co-present a study about social media education in the college classroom.
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Summer is a great time for finding new resources to share with students in the classroom. And with that in mind, I want to share a few readings and resources you may find useful to use this fall in your classes, or just may want to stay on top of.
Continue reading Web Round Up: Social Media Education Videos, Google News Labs, and Link Building
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I can’t believe it is mid-June! It has been a busy summer. The highlight so far has been 2 weeks in Spain. While the first few days I helped run a booth at an international meeting, the majority of the trip was spent backpacking via train. I saw Gijon, Bilboa, Seville, Cordoba, Ronda, Toledo, and (for a few hours before catching a flight) Malaga. It was absolutely amazing!
Continue reading Theory and Research Breeding Fear and Loathing In the Classroom? They Don’t Need To
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In my last post, I wrote about a Comm Research project where students use iPads for survey data collection.This is my favorite of the 3 projects we do in my Communication Research Class (see all posts on Comm 435; see syllabus).
This week, I want to follow up by discussing how to program the surveys to work on the iPads. I’ll talk through how I teach all of this in class and through activities.
Continue reading Teaching Students to Use iPads for Survey Data Collection (2 of 2)