Category Archives: Activities and Events

Back from Poland and off to ICA 2014 in Seattle!

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Hope everyone’s week is off to a great start! It is very busy here. Kelin and I just returned from a weeklong trip to Poland. We went to Krakow and Warsaw.

I’m leaving early Thursday morning to head the International Communication Association conference in the beautiful Pacific Northwest! If you are going to be at ICA in Seattle, feel free to stop by and see our poster session for our paper:

Dalisay, F., Kushin, M.J., Yamamoto, M. (May, 2014). The politically demobilizing role of conflict avoidance for participation, efficacy, and attention to information sources. Paper accepted for presentation at the annual conference of the International Communication Association, Seattle, WA.

Location & Time : Sat, at 4:30pm, in the Metropolitan Ballroom.

I hope to see you there!

Just for fun, I thought I’d share just a few of the many photos we took during our trip to Poland. I wish I remembered the names of all of the amazing historic buildings we saw to go along with the photos. I highly recommend visiting Poland, especially Krakow!   For each city, I also listed some highlights. Some photos go along with the highlights. Click the photos to enlarge them.

Krakow 

krakow theater

town square krakow

 

 

photos: Theater in Krakow, and the town square in Krakow

The Wawel Royal Castle

The Schindler factory (made famous by the Schindler’s List movie) – Although we didn’t get to go into the factory (which is now a museum), just being able to see it from the outside was an amazing experience.

Krakow Jewish Ghetto – We went through the location where the Nazis forced the Jewish population of Krakow to live in 1 of 2 walled in sections across the river from Krakow. This was near the Schindler factory.

 

Nowa Huta and the “Communist Bus Tour” – where we learned a ton about the history of the fight against communism in Poland, and got to tour Nowa Huta (the city of the New Steel Mill) which was a planned socialist city. I didn’t know much about how Poland won its power and the years of protest and bloodshed that led up to it, a good bit of which happened in Nowa Huta and during strikes in that city. Interestingly, a town square that was once called Stalin Square was renamed to Ronald Reagan square to honor his fight against communism.

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photo: in the distance you can see what looks like a large field. This was supposed to be a made man lake in Nowa Huta. But the USSR never completed it due to a lack of funds. However, some maps showed that the lake was there.

Warsaw

Nearly 90% of Warsaw was destroyed during World War II, including a systematic campaign by the Nazis to make an example of the city to the rest of Europe because the citizens of Warsaw tried to fight back against the Nazis. So most of the buildings are rebuilt. But the city took great care to replicate the buildings as closely as possible to the originals. Highlights included

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Photo: The Palace of Culture and Science, the tallest building in Poland was a gift to Poland from the Soviet Union in the 1950s. It used to be named after Stalin.

The University of Warsaw

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Photo: The University of Warsaw main entrance

“Old Town”

mermaid statue

 

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photo: Mermaid statue in the old town square in Warsaw, 2) more of the old town’s center.

The Warsaw Uprising Museum – Unfortunately I didn’t get any good photos because it was dark. But this experience was absolutely moving. It was one of the best museums I have been to. This museum is dedicated to the efforts of the Home Army (the small army of Warsaw citizens) who fought the Nazis during a 63 day campaign in 1944 as the Russians approached the city, pushing the Nazis back. After taking Warsaw, the Russians provided very little support for the Home Army and arrested many of their members. Leaders were imprisoned, many never to be seen again. The Russians downplayed the role the Home Army played in the battle for Warsaw. And much of what the Home Army did was not acknowledged until after the end of the Cold War.

 

That’s all for now. I hope everyone is having a great week!

– Cheers!

Matt

 

My 2014 Summer Plans: Social media planning for an international conference

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It is hard to believe that the 2013-2014 academic year is over. Summer is upon us.

It was a super busy year. I had so many ideas for things I wanted to blog about, and never got around to: Like my final project in Communication Research where students build surveys and use iPads to collect survey data around campus. With summer here, I thought I’d take a moment to highlight my big plans for the summer.

The International Congress of Behavioural Optometry Social Media and Mobile App

International Congress of Behavioural Optometry ICBO Home

This summer I earned a grant via the Shepherd University Foundation at Shepherd University to complete some exciting and important volunteer work. I will be working to help the Optometric Extension Program Foundation (OEPF) create and execute a social media plan for the International Congress of Behavioural Optometry, the premiere international conference in the optometric community. The conference is held every four years and this year’s event is in Birmingham, England in September. The Optometric Extension Program foundation, an international 503c non-profit, OEPF helps advance the discipline of optometry by helping educate optometrists and their staff in addressing learning related visual problems (including performance as well as concussions), sports vision, vision rehabilitation, etc. They also do outreach to the public about these issues.

Planning the social media is going to be a lot of fun and a lot of work. And we are just getting started. A major component of “ICBO Social,” our social media efforts, will be creating a conference mobile app aimed at really bringing the conference experience alive with exciting engagement opportunities for attendees to interact with the conference and one-another.

While most conference apps simply provide a way to get the conference agenda on their smartphone, the ICBO Social app is so much more (we’ll be using DoubleDutch to create the app). The ICBO Social app is inherently social and aimed at interaction. The best way to describe ICBO Social is as a social media platform for mobile devices (available on Google Play and the App Store) that we are creating for and will be specifically used by conference attendees and exhibitors.

That creates opportunities for attendees to build profiles, connect with one another based on interest, share comments and photos to the activity feed, see what events others are attending and commenting on via the activity feed, like and comment on others’ posts, learn more about exhibitors, and build real connections with exhibitors through the interactive opportunities popular on many social media platforms.

It will be an easy-to-use, fun, engaging, and rewarding way to get the most out of the ICBO 2014 conference and build lasting relationships.

While the app is the centerpiece of the plan, there are a host of other components that could be their own blog posts themselves!

Over the summer, I will not be blogging as often. But I will post from time to time on my progress with ICBO Social along the way, as well as discuss other projects (I’ve got a few exciting research projects I’m working on), updates from my classes, and hopefully some fun posts about a few vacation trips I’ve got planned, etc. Not to worry –  I will be picking back up full swing with weekly or bi-monthly posts in the Fall.

In the meantime, keep in touch via Twitter or LinkedIn, blog comments, or email. I will see you all in a few weeks!

“Social Media and Mobiles” Social Media and Politics Research Published!

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I hope everyone is staying warm! Here in the Eastern Panhandle of West Virginia, we’ve got some terribly cold weather heading our way tonight!

I want to take a moment to share some news from the research side of my life in academia. :) As you know, I research social media and civic and political participation.

I’m very excited because this past Friday, my latest co-authored study was published online in the journal New Media and Society.

This study, “Social Media and Mobiles as Political Mobilization Forces for Young Adults: Examining the Moderating Role of Political Expression in Political Participation,” is an extension of our earlier articles: “More harm than good? Online media use and political disaffection among college students in the 2008 election” (2013) in the Journal of Computer-Mediated Communication, and 2010’s Mass Communication & Society piece, ““Did social media really matter? College students’ use of online media and political decision making in the 2008 election.”

Social Media and Mobiles really seeks to further investigate the seemingly important role of online political expression (such as posting political videos to YouTube, Tweeting about politics, or posting to Facebook, etc.) in political participation. Particularly, the study looks at what role online expression may play in moderating any effects of political media use on participation. Additionally, this study investigated political smart phone app use, something not investigated in the prior two studies.

Here is the abstract:

A web survey of college students was conducted to examine whether online political expression moderates the effects of political media use on political participation. Results showed that online political expression enhanced the effects of political mobile apps, traditional offline and online media, and social media on political participation. Implications are discussed for a mobilizing role of online media in the democratic process for young adults.

You can see my other posts on social media research.

Cheers!

Matt

photo CC zoonabar

What Are Your 2014 Teaching Goals? Here Are Mine

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Every December, my wife and I write down personal goals for the upcoming year. We sit down, discuss them, write them down, and then at the end of the year, we look at what we wrote down and honestly assess how we did. This year, I thought I should write down my 2014 goals as an educator.

 

By sharing them, I 1) hope to hold myself more accountable at the risk of facing some serious cognitive dissonance 2) hope it will inspire some people to write down their goals, and share them.

So here are is my list of goals as an educator for 2014:

1) Don’t Lose Sight of Why I got into Academia

If I think about it,I’ve been teaching at the university level for 7.5 academic years (including 4 years of autonomous teaching as a grad student TA). I love teaching. I feel very blessed to have found my calling. As I’ve gotten further along in my career, I’ve taken on new responsibilities that have taken time away from my ability to really focus on making my classes outstanding. I want to make sure that as I add more years of experience under my belt, I don’t lose sight of why I am in academia: the students.  In 2014, I want to make a conscious effort to keep putting my students first as I take on new responsibilities outside of the classroom.

2) Stay Young at Heart

This is also related to my growing years of experience mentioned in #1. As I’ve gotten older, I’ve noticed the differences between myself and my students are growing in terms of life experiences. For example,  a few years ago students easily got cultural references I made to things from when I was growing up. Nowadays, I make movie references or mention musical artists and am greeted with blank stares. Anyone who has taken a class from me, knows that I love teaching and love learning, and seek to make the classroom environment fun and engaging. But, creating common ground on common experience is becoming more challenging. Of course, I could learn more about what students are watching, listening to, etc. – it isn’t too hard to chat with students and learn about what they’re into nowadays, that’s not what I’m getting at. I suppose I wonder in what other significant ways my getting older could create distance with my students. As time passes, am I having a harder time relating to the way young adults see the world, and what matters to them? When I started teaching, I was a grad student in his mid twenties – a fellow student living in college housing. My life is much different now. Since I started teaching, I’ve gotten married, bought a house, started planning for retirement, many of my friends have started families, etc., etc. While these things in and of themselves are great, with each year my day to day life and experiences are increasingly different from that of my students. So, in 2014 I want to make a conscious effort to be aware of that and to make a real effort to put myself in the shoes of my students. That includes, being sure to see things from their port of view, trying to reflect on how I thought, what concerns I had, what my priorities were, and how i felt when I was their age. In short, I want to make sure I stay young at heart and continue to be compassionate and mindful of the world of a college student.

3) Teaching Reflection

I am a bit of a perfectionist and a bit obsessive when it comes to my class. I want each class period to be perfect – right down to the order in which I present little bits of information. (I’ve found saying 1 thing before another can have a dramatic effect on how students react to information sometimes. I know. It is probably a bit over the top). When I started teaching, I would go to my office after each class and make notes on how the class went. If I felt a major change was needed, I would readjust a lesson. If something little needed to be done – say, we should have had a discussion about X, or I should have asked Y question, I’d make note of that. Then, I’d then update my binder so that the next time I taught the class, the improvement was made. However, as I’ve gotten busier, I’ve not kept up this routine. Instead, I’ve either 1) made a note to work on the fix over winter or summer break, or worse 2) forgotten about what I wanted to do to improve that particular class and hoped I’d remember the next time around. While #1) was better than nothing and sometimes gave me time to come up with new ideas that were great, sometimes because time had passed, I lost the advantage of having the problem fresh in my mind and thus my ability to create a real improvement to the class was diminished. Of course, #1 was better than #2. When i did #2, I often never remembered to make the change. Then I’d be teaching the class again and be kicking myself. While I’ve learned to be a bit more flexible, I do want to get back to taking the time to reflect on my classes and make more immediate adjustments after a class if I think something should be presented differently.  So goal #3 is: Rather the putting it off, spend time after classes when needed to plan changes to things that didn’t go as I had hoped.

4) Assessment

This is less of a goal and more of a “somethin’ I gotta do.” But still, it is a new challenge and an area I want to really do well in. As you know, I created the Strategic Communication concentration in the Department of Communication at Shepherd. I’m going to be building an assessment plan for the program. Assessment is something I haven’t done before. So i am excited and nervous about it. I’ve created a plan for my Writing Across Platforms class. So I’ve got a start. But the planning and execution of assessment is a big project for 2014. So, creating a complete assessment plan for my concentration and beginning to assess it is a big goal for 2014!

5) Be Thankful

Lastly. I know we get stressed at our jobs and that this is a challenging time for academia. I love what I do. And I’m so thankful that I get to do it. But sometimes, we get so busy and so focused on what we need to get done, or stressed about a project or a deadline, we lose sight of how lucky we are. In 2014, I want to really make an effort to keep on the top of my mind how thankful I am to get to do what I love every day and to work with amazing students and professors.

Thanks so much for reading my blog in 2013. It has been a wonderful year. I’ve learned so much and had so many amazing experiences in my professional and personal life!

What are your goals for the upcoming years? Have you dealt with the items on my goal list – and if so, what suggestions and advice do you have?

Cheers! I wish you a peaceful and prosperous 2014!

Matt

photo creative commons  meddygarnet

Born to Blog author talks social media challenges, opportunities, and more!

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I always learn so much from our guest speakers! This week we were very fortunate to have the author of our class text, Born to Blog, Mark Schaefer (@markwschaefer) Skype with our class.


If you aren’t familiar with Mark, he is a very well-known name in the social media field, author of the popular Grow blog, a sought after consultant, and the author of Born to Blog (a book I’ve reviewed on this site and which inspired me to start this blog), and another great book I’ve read Tao of Twitter. I haven’t read his 2nd book, Return on Influence, but I hope to soon.

Here are some highlights from his presentation to this semester’s Comm 322 Social Media class.

Challenges and Opportunities in Social Media – Mark said that a major challenge today is information density. Today, we have so much information that people are reaching information paralysis. How do companies adapt and thrive in this space, with so much competing for our attention? Though not specifically about information density, the article “How the physics of social media could kill your marketing strategy” offers what I believe is a good look at the general issue.

Why do some businesses succeed on social media and others fail? Mark said it really boils down to corporate culture. Questions that come to mind after hearing Mark discuss this topic are: Does the company understand and embrace the social space? Are they agile and responsive? Do they want to adapt?

What Metrics Matter?: Since I’ve been seeking to teach my students basics of Google Analytics, the importance of, and how to track metrics, I ask guest bloggers what metrics matter to them. When asked what the key metrics he tracks are, Mark said there was one that matters: returning visitors. Are they coming back? If people come back, eventually they’ll bring their friends. Traffic doesn’t create business benefits. Returning visitors do.

We’re All Students – the media landscape shifts so rapidly, it is difficult to be an expert. We all are students. And we should strive to keep learning and adapting. As a professor, I loved hearing this reminder. I am always looking to learn, change, grow, and adapt and it is great to hear someone with as much experience as Mark talking about the importance of being a lifelong learner!

Tips and Advice for Students

The Power of Blogging for Students – Mark echoed another class guest, Nate Bagley, when he encouraged students to blog, build an audience, and create meaningful content. He said that it was a valuable tool to show potential employers that you can build and sustain an audience. He said that often times he finds students or grad students are not blogging, and was glad to see students in our class were blogging as a semester long project. I was, of course, very happy to hear this. :) So students, if you’re reading this, keep blogging!

Know Stats – Mark said education in stats is important. Increasingly, data and numbers are driving online business. You don’t have to be an expert, but you need to be able to ask questions and the ability to think critically, and choose the statistical analysis needed to answer those questions. While many students were probably grumpy to hear this, I agree completely. Stats and research methods are more important than ever.

It is not often that students get to speak directly with the author of a class text, and it meant a lot to me for students to get this wonderful opportunity. So thank you so much to Mark for being so generous with his time and knowledge!

-Cheers!

Matt

How to Manage Social Media for a Higher Education Institution: Guest Speaker

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I love having guests come and talk to my class. Last week, Comm 322 Social Media had another special guest – Leigh-Anne Lawrence from Hagerstown Community College (HCC).

Leigh-Anne is the Social Media and Public Information Specialist in the Public Information & Government Relations Office at HCC. Among her many responsibilities, she is in charge of all the social media for HCC- namely, their Twitter, LinkedIn and Facebook.

A few cool highlights from Leigh-Anne’s presentation:

Leigh-Anne has helped build a university-wide social media policy to ensure communication consistency and reduce confusion among the public – For anyone thinking about creating a social media policy, particularly for higher ed, check out HCC’s guidelines. HCC’s policy will do more than just help govern what is appropriate and how entities should communicate on social media.  At many universities, social media is decentralized leading to communication inconsistency. There are too many accounts (many of which become ghost towns). This leaves students confused as to which accounts to follow and how to get important updates. Leigh-Anne takes a proactive role in preventing this problem by seeking to consolidate the voice of HCC on social media. This helps make things simple for HCC followers. She does this in part by reaching out to people who have created social media accounts at HCC and seeking to route their messages through the main account. Leigh-Anne told us that sometimes units within the university will create an account but the folks behind it may not be too certain as to what they want to communicate or how best to go about using the social media service. One thing she’ll do is monitor how active these HCC-related accounts are. For example, if, say, the dining services starts its own Twitter account and doesn’t use it very often, Leigh-Anne may ask dining services if they wouldn’t mind handing over to her the burden of getting dining services’ content out to the HCC community. Whenever the dining services wants to get a message out, they can send it to Leigh-Anne. She’ll post it on HCC Twitter and Facebook. That takes the pressure of having to maintain the account off dining services and helps meet Leigh-Anne’s mission.

Note: You can see her white paper highlighting her research on social media usage at community colleges.

Always On – Leigh-Anne told us how social media workers must be “always on.” There are no days where one can truly log off – workers must keep an eye on social media whether it is the weekend or a vacation day.

Social Media and School Closings – A quick anecdote for those who, like me, loved it when school was closed as a child and wait, wait, waited by the TV watching the ticker of schools that were closed and hoping to see their school’s name on the list. Today, people not only call into the school to complain when the school is or isn’t closed, they take to social media. Leigh-Anne told us she gets up at 4am when there is a storm, awaits the word on whether the school is closed, and spends the rest of her morning until she reports to work fielding questions and responding to complaints, including through social media. She may also find herself spending several hours continuing to answer questions after she gets to work.

Introverts can work in PR – I love this! Leigh-Anne explained that you don’t have to be outgoing to thrive in the field. Introverts thrive “behind the scenes” where their great writing, web, photography, organizational, and numerous other skills are highly valued.

Leigh-Anne was kind enough to share her slides, which I’ve embedded from her SlideShare account below.

Thanks again to Leigh-Anne for sharing her experience and her expertise with us! You can find her @writenowsoical or her website.

Guest Speaker: Using social media to share the search for true love

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Happy Monday!

Last week, my social media class had the wonderful opportunity of having Nate Bagley as our guest.

Who is Nate Bagley (@bigbags)? Nate currently runs the Loveumentary Podcast (and blog!), a podcast that believes “True Love exists… you just need to listen.” The Loveumentary, which seeks to understand true love through interviews with married couples who have found lasting love, has been featured on The Good Men Project, ABC News, Fast Company, and more. Prior to leaving the security of employment to pursue his passion and share it via social media, Nate worked in web, SEO / SEM, and related areas.

I want to share a few highlights that stick out in my mind from his Skype with our class.

  1. People and brands shouldn’t be afraid to take risk, be vulnerable, and to open up about who they are – Nate said that he learned through his experience building the Loveumentary, that his audience began to really grow when he opened up and was vulnerable and honest about his true feelings and concerns when it came to love. People can relate, they  have the same concerns or face the same problems. And that has helped him connect with his audience and build engagement in ways he wasn’t previously able to.
  2. Use Metrics to be Responsive to Your Audience – This ties in to #1: When I asked Nate about what metrics are most important to him, he reminded students it depends on your goals. One thing Nate tracks closely on his blog is “time on page.” He wants to make sure people are enjoying his content, and sticking around to read it. He knows that if people aren’t sticking around, his content isn’t appealing to them. If they are sticking around, it is. He can use this knowledge to find out what resonates with his audience, so he can produce more of what works.
  3. Find your passion and find a need that you have – chances are others have it too. And if you are passionate about that topic, your chances of success go way up!
  4. Students today should be blogging, getting their name out there, and interacting with their field WHILE IN SCHOOL – Nate reminded our class that networking and building connections can be invaluable for the soon-to-be graduate. Students should be blogging, and building themselves on social media he said. In fact, he said he wished his professors had made him blog.

We learned a lot from Nate, and greatly appreciated his insight and passion. The Loveumentary is a great project and a great example of using social media to reach people, share a passion, and build an audience by helping others and providing a valuable service.

If you’re interested in checking out the Loveumentary (@loveumentary), you can find it on iTunes, and all other major podcast streams, or listen at Loveumentary.com.

Best of Luck to Nate and the Loveumentary!