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I hope everyone is staying warm! Here in the Eastern Panhandle of West Virginia, we’ve got some terribly cold weather heading our way tonight!
I want to take a moment to share some news from the research side of my life in academia. 🙂 As you know, I research social media and civic and political participation.
I’m very excited because this past Friday, my latest co-authored study was published online in the journal New Media and Society.
This study, “Social Media and Mobiles as Political Mobilization Forces for Young Adults: Examining the Moderating Role of Political Expression in Political Participation,” is an extension of our earlier articles: “More harm than good? Online media use and political disaffection among college students in the 2008 election” (2013) in the Journal of Computer-Mediated Communication, and 2010’s Mass Communication & Society piece, ““Did social media really matter? College students’ use of online media and political decision making in the 2008 election.”
Social Media and Mobiles really seeks to further investigate the seemingly important role of online political expression (such as posting political videos to YouTube, Tweeting about politics, or posting to Facebook, etc.) in political participation. Particularly, the study looks at what role online expression may play in moderating any effects of political media use on participation. Additionally, this study investigated political smart phone app use, something not investigated in the prior two studies.
Here is the abstract:
A web survey of college students was conducted to examine whether online political expression moderates the effects of political media use on political participation. Results showed that online political expression enhanced the effects of political mobile apps, traditional offline and online media, and social media on political participation. Implications are discussed for a mobilizing role of online media in the democratic process for young adults.
You can see my other posts on social media research.
photo CC zoonabar