Book Reviews, Teaching Social Media

Social Media Book Review: Jab Jab Jab Right Hook by Gary Vaynerchuck

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Jab Jab Jab Right Hook Book Review

Finding great social media books to use as texts in a social media class can be a challenge. The space is constantly changing and there is so much we need to teach our students.

Personally, I’m always looking. That’s why this summer I read Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuck. Here are 2 areas where the book excels.

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Classes, Social Media, Teaching Social Media

Social Media Documentary Recommendation: Generation Like

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When I was in college, I remember watching “Merchants of Cool,” a PBS Frontline documentary chronicling the strategies marketers use to appeal to the elusive teenage demographic.

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Classes

What’s Changing for Fall 2015? Experimenting With My Principles of PR Semester-Long Project

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Happy start to the semester!

I want to quickly provide an update on my plans this fall as we are jumping right into classes here at Shepherd University.  Longtime readers know that I like to start the semester by highlighting fun changes to my classes as I constantly work to improve the education I provide my students.

Innovation, experimentation, and iteration are at the heart of what we do as educators. So the beginning of the semester is an exciting “rubber meets the road” time for all of us.

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Activities and Events, Teaching Social Media

Why We Must Consider Social Media Certification Programs as Part of Social Media Education Curriculum

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I just got back from an amazing #AEJMC15 conference in San Francisco.

There, my colleagues and I had the pleasure of presenting our study, “Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success,” as the top paper in teaching pedagogy in the Public Relations Division. I had the pleasure of working with some truly awesome social media professors!

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Activities and Events

Hootsuite University and social media education research to be presented at #AEJMC15

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#AEJMC15 is just around the corner! This year I am truly thrilled to be traveling to San Francisco to co-present a study about social media education in the college classroom.

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Teaching Social Media

Web Round Up: Social Media Education Videos, Google News Labs, and Link Building

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Summer is a great time for finding new resources to share with students in the classroom. And with that in mind, I want to share a few readings and resources you may find useful to use this fall in your classes, or just may want to stay on top of.

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Teaching Tips

Theory and Research Breeding Fear and Loathing In the Classroom? They Don’t Need To

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I can’t believe it is mid-June! It has been a busy summer. The highlight so far has been 2 weeks in Spain. While the first few days I helped run a booth at an international meeting, the majority of the trip was spent backpacking via train.  I saw Gijon, Bilboa, Seville, Cordoba, Ronda, Toledo, and (for a few hours before catching a flight) Malaga. It was absolutely amazing!

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A Social Media Education Blog by Matthew J. Kushin, Ph.D.