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In addition to discussing social media education and trends on this blog, I like to share tech tools and tricks that can help an educator out!
I’m a big proponent of using screenshots to quickly show students (or anyone!) how to do something on the web or a computer.
That’s why I want to share my newest favorite Google Chrome extension, Awesome Screenshot. (Also available for Safari and Firefox). This tool is great for capturing images from the web more quickly than any other tool, including the software on your operating system.
I use this tool to create Instructional Handouts with Multimedia (IMHs) on Google Drive to teach students processes for class assignments and projects. I’ll explain those on the next post!
Here’s the official video on this great tool!
One trick I picked up not shown in their video is that you can copy and paste an image without having to save it as a file or to Diigo, etc. I do this all the time by copying the image and pasting it directly into a Google Document, saving me a few steps and time!
It is really easy. After capturing an image and finishing editing it, advance to the final page where you are asked what you want to do with the file – such as save it to your computer, to Diigo, etc. Simply right-click on the image and select “copy image” (or the appropriate option for your browser).
Hope you enjoy!
Want more of these types of posts? See the “tips tricks and productivity” category (you can see a list of categories on the left). If you like these types of posts, please let me know!
This post may contain affiliate links. Please read my disclosure for details.
Yes, this title is a corny attempt to play on the popular skit from the first Portlandia episode. But the reference got your attention, so let’s proceed… :)
This post may contain affiliate links. Please read my disclosure for details.
Last week was such a busy week I didn’t get a chance to post this content I had planned. So here are a few things I didn’t get a chance to share:
I participated in another great Google+ Hangout with social media educators from our social media educators LinkedIn Group! This session’s topic was: 50 Tips in 50 minutes: Social Media in the Classroom.
I always take away so much from these conversation and that’s why I love participating in them. You can watch all the great tips in the below YouTube capture of the Hangout with some truly innovative professors and wonderful people: Don Stanley, Jeremy Floyd, Gary Schirr. If you’re a social media educator, I encourage you to check out this group!
Lastly, this past Saturday I had the honor of co-presenting with my wife, Kelin, at the 28th annual Student Leadership Conference at Shepherd University (@Leadership_Shep). Our presentation, titled “Leadership, Success, and the importance of other people,” was on the benefits of building interpersonal networks in college and in their future careers. Thanks so much to everyone who attended!
This post may contain affiliate links. Please read my disclosure for details.
Note: Due to the news with Google link schemes, I got a little off track with my #TryThis! themed blog posts. Here is 1 of the other 2 I had planned.
Here is another great tool I love for engaging students in teamwork in the classroom – using Google Drive Documents (formerly Google Docs) for real-time classroom collaborative activities. Here’s what I mean. (Not familiar with Google Drive? Check out video below).
If you teach in a classroom where students have access to computers, Google Docs is a great tool to use for having students work on a common document in real-time. That’s because with Google Docs many people can work on a document at the same time, in real-time.
Here is a scenario in which I would use this cool tool.
Each team (3-5 students) gets a separate Google Doc that I created ahead of time and shared publicly so anyone can edit it (I’ll explain how to do that below).
In my social media class, I might give students a set of problems (questions) to solve. For example, maybe I am trying to teach about gathering social data through Hootsuite. I don’t want to just lecture them about how to do it. I want them to learn by doing. To stimulate that, I want them to work in a team to gather the data, and paste it into Google Docs so they can analyze it and look for any trends.
So, as a simple example let’s say there are 4 questions, one of which might be:
What are 5 examples where XYZ Company did not respond to a Tweet sent to them?
Students would look through their stream for Tweets @XYZcompany, find the 5 they need and paste them into the document. Since everyone can see in real time what others are posting, it is easy for them to work as a team to answer the question. Alternatively, some teams tend to break up the work to answer all the questions more quickly. I don’t mind this. It saves class time (which is precious) and lets us get more quickly to the analysis and discussion of whatever topic we’re covering.
This is a simple example with a simple question, but you get the idea. The tool can be used for more involved questions. I like to use it to “gather evidence” that leads to a question(s) that involves analysis and decision-making.
Discussion and teamwork are encouraged by the real-time Google Doc set up.
In our simple example, perhaps students need to consider course content and then create their own responses to these Tweets. Since everyone doesn’t have to crowd around 1 computer in drafting their responses, it isn’t a situation where 1 person is “in charge” and everyone else can tune out. Students can also type in comments and interact on the document, like they do in their everyday interactions with others online.
After they are done, I can easily pull up their documents onto the screen (because I have their URLs), show them to the class, and give students the opportunity to explain their answers and the reasoning behind it. I can use this to encourage discussion, particularly if I compare their answers to another team’s.
How To Set Up Real-Time Google Docs for Team Success:
Log into Google Drive or create an account.
1) Create the docs and make sure they are set up so EVERYONE can edit them. Here’s how:
After creating the document, click “share” (upper right – it is a blue icon). Next, click “Change” next to the field asking who can do what with the document….:
Choose “Anyone with the link”. For Access, choose “Can Edit.” Click save.
2) Sharing the Document with Students – The URL for Google Docs is annoyingly long, not good for sharing. So use your favorite URL shortener to create uniform links for the assignment. I like Bitly but any works.
For example, if there are 4 teams and I set up the documents, each will have a URL something like:
bit.ly/SMClass_Activity1_Team1
That way, each team just types in the short link into their browser. Just note that Bitly links are case sensitive. I usually project these links on the board.
Students seem to struggle with going to the URL. But I have found consistent labeling works and they pick up on it after 2 or 3 Google Doc exercises.
3) Test it – go into your computer lab and make sure it is working. If too many people are on a document at once, it can sometimes freeze up. So open up the file on multiple computers and hop around from 1 to the other typing. Even with more than 4-5 people on the document, if your computers or Internet are slow this may not work for you. (For me, most days I have no problems. But once in a while I do). Also, decide what browser you want students to use if there are multiple available on the computer. I found last year during a class that Google Docs worked in some browsers but not others and this confused students.
4) Test Copy and Paste Feature – If you want them to copy screen shots and paste them in the Doc, test that too. Different browsers work better with pasting images into Google Docs. I found Google Chrome unsurprisingly to work best.
5) Hold students accountable – what is the end result you are looking for with the activity? Technology for the sake of technology is not effective in the classroom. What do you want them to learn, to solve? Also, how are you going to grade them? Is this a participation assignment, and you are going to load their URLs after class for participation points? Truthfully, some students are only motivated by a grade, not the experience and outcomes of learning. So there are some students who won’t participate if they aren’t being held accountable. To try and curb this, I make activities worth participation points that add up over the semester. Or, I will have an activity today that builds up for an activity next class, the combination of which is a participation assignment. I also float around the room, look over shoulders, and ask questions or see if they have questions for me.
6) Expect a few hiccups – with any technology that is inevitable! But power through them! :)
7) Stick with it – Sometimes students aren’t as excited as we are to try new things. But once they learn how it is done and why, and you have some experience, things will flow smoothly.
That’s it! If you try this technique, have ideas for improving it, or have done something similar, I’d love to hear your experiences, advice, and thoughts!
This post may contain affiliate links. Please read my disclosure for details.
Hope you had a great Labor Day weekend. I’ve been writing lately about the Google Link Schemes update – what it is, how I am teaching in response to it, and what I think about it. As promised, here is my assignment that is impacted by this change.
As I’ve said before, I’m not too concerned about this change at the macro level. But at the micro level, I think it is important that press releases now contain the “no-follow” tag. To learn how to tag with “no-follow”, read my former post. It also contains lots of links to great articles explaining the Link Schemes update!
Press Release for the Web Assignment
The emphasis on my Social Media Release assignment (which I may be better off just calling a web release), at its heart is on writing for the web – e..g., keyword research, SEO. And so, whether the press release “dies” or not, I feel my students will be adaptable.
This assignment is taught in Writing Across Platforms (syllabus | related blog posts). The topics this assignment emphasizes are of course covered in class through lecture, discussion, and brief activities.
There are 3 files in my Writing Across Platforms category on Scribd that I want to draw your attention to:
Cover Page – The cover page is something I am using for all major written assignments in the class. Someone deserves credit for this but I can’t remember where I got the idea (if you know, please tell me so proper credit can be attributed). The purpose is for students to have to think through the purpose of their written piece, who their audience is, and what is “in it” for the audience – why they should care.
Social Media Release – Part 1 – This is prep work the students do, focusing on the keyword research and writing the release to conform to the scenario. An important thing for me is that students SHOW their research and highlight all keywords. Students bring in their draft to class and work with a partner on revisions. After, they proceed to Part 2:
Social Media Release – Part 2 – This is where they take what they’ve written and put it into PitchEngine. By breaking it up into two stages, the students can focus on the research and writing first and foremost before they get swept up in the coolness of PitchEngine.
If you have questions about any of these assignments, how I teach the material, or ways i can improve them, please feel free to drop a comment or contact me directly. How do you teach these topics? How can I approve my assignment?
This post may contain affiliate links. Please read my disclosure for details.
Happy Friday! We are wrapping up our first week of classes here at Shepherd University!
This semester I am teaching 2 classes related to social media and strategic comm: Social Media (syllabus), and Writing Across Platforms (syllabus).
I find myself using textbooks less and less. Perhaps this is because i am not finding what I am looking for, or maybe I am just not looking in the right places. Here are the books I am using in each class.
Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars and more that engage customers and ignite your business by Ann Handley & CC Chapman
Recommended: 1) AP Stylebook, and 2) Public Relations Writing: Form & Style (10th edition) by Newsom & Haynes
I have only used Likeable Social Media before so am excited to see how they others go!: What books are you using? What would you recommend?
(Note, I put the Amazon links in here but this is not an endorsement of Amazon nor are these affiliate links).
This post may contain affiliate links. Please read my disclosure for details.
I recently posted on the impact the change to Google’s link schemes is having on what we should teach students about writing press releases for the web. But what does this change mean? There are some concern around the web that this is going to have a very negative impact on PR. There again, some seem to be completely ignoring this issue.
Here is my reaction.
(Note: I should have more clearly emphasized in my original post that this lesson extends beyond press releases into other online articles distributed on other websites – like online article marketing campaigns and widespread guest blog campaigns).
Is Google’s update to its link schemes the beginning of the end of PR as Foremski warns?
Clearly this update places greater importance on creating compelling content that folks want to share organically, or to use Google’s terminology “naturally.”
Will this change devalue the press release? From my standpoint as an educator: Honestly, I’m not too worried about it. I don’t think you should be either.
I like Jason Kintzler’s view on the subject in 5 Ways Google Just Helped the PR Industry (And I like what his team is doing at PitchEngine. Maybe that’s why we are using PitchEngine for our social media release assignment). Particularly, I like his point on engagement – that relevant content is content that meets what an audience is looking for which increases the likelihood that it will get shared. But he also warns that unless folks “wake up” (his terms) “they will be replaced by other seemingly unthreatening parts of marketing and communications.”
So why am I not worried?
Because the savvy strategic communicators you and I are seeking to educate are storytellers, not press release machines. They are creating content for an interactive and interconnected multimediascape that users will find, enjoy, and want to share, naturally.
Wherever communication industries are going or not is fine with me. And I think it should be with other educators as well.
That’s because I believe If someone is going to come along and lead communication and relationship building online, it is going to be the type of student I and many others want to teach. That is what excites me about students. They aren’t afraid. They learn, adapt, innovate, and are not confined by “how something has always been done.”
I believe our goals as educators should be to strive to prepare ourselves and to help our fellow educators prepare our students to be the ones with the skill sets to lead that wave, whatever it is going to be. I don’t know everything, things keep changing, and I’ve got a ton to learn! Isn’t that empowering and motivating?
I am not one for “how it has always been done.” And I know of a ton of educators who are they same. They are the folks bravely driving innovation and new ideas, experimenting, thinking about what’s around the corner, and not afraid to take risks and learn from them. The dozens of educators I have met, follow online, or otherwise observed (such as wonderful Promising Professor presentations at AEJMC!) are not stagnant. They are passionate about change.
Whether this or any future change by Google or some other entity means the press release has less value than ever or not, it shouldn’t matter if we 1) are adaptable and innovative educators, and 2) are teaching our students to be strong writers for the web with an eye for engaging content.
Maybe what I’m trying to say is, what an exciting time it is to be an educator!
I hope you all have an amazing semester! Today is our first day. I look forward to learning from you and growing over the coming months!
Next week I will share how I am teaching writing press releases for the web as part of my Writing Across Platforms course.
A Social Media Education Blog by Matthew J. Kushin, Ph.D.
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